Zentap operates with a striking efficiency ratio: $6.7M revenue divided by 53 employees equals approximately $126K revenue per employee. This is leaner than most SaaS companies at their scale. The traffic numbers reveal an even more interesting story—42% direct traffic indicates a fiercely loyal user base that bookmarks and returns daily, while 32% organic search shows strong SEO for specific real estate pain points like 'real estate highlights' (340 monthly volume).

Zentap doesn't sell tools; it sells time back to real estate agents. Their product suite—automated social posting, branded video, local market updates, lead generation, and agent websites—creates a closed loop where an agent can go from content creation to lead capture without leaving the platform. The 1,767 monthly visits seem low until you realize these are highly qualified users; the 100% US traffic concentration suggests they're serving a hyper-localized, high-value market where agent adoption is sticky.