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Zentility: The Energy Procurement Autopilot
A $3.9M platform automating the messy world of commercial energy contracts
While SaaS founders obsess over cloud costs, most commercial energy bills remain a black box of manual invoices and vendor lock-ins. Zentility attacks this archaic, high-stakes market with a platform that automates procurement, audits invoices, and negotiates rates—freeing finance teams from spreadsheet hell.
"They aren't selling software; they're selling time back to the CFO."
The Hidden Energy Tax
Energy procurement is a fragmented, offline industry plagued by opaque pricing and renewal traps. Zentility's data shows businesses overpay by 15-25% annually due to auto-renewals and lack of market visibility. Their platform acts as a fiduciary agent, using automation to track contracts and secure custom rates, turning a cost center into a managed asset.
The Traffic Paradox
Zentility's traffic profile is unconventional. With only 1,816 monthly visits, 51% come directly—signaling a high-intent, referral-driven B2B sales motion rather than SEO spray-and-pray. Their top keywords aren't product terms; they're competitor names like 'Green Mountain Energy' and 'Conservice,' suggesting they win by converting dissatisfied incumbents.
The leadership team—led by CEO Ryan Peusch—appears lean and technical, with a CTO (Craig Tobe) and Finance Director (Cassandra Heller) embedded in the core. This structure implies a product built by operators who understand the dual pain of cash flow and engineering bandwidth.
- Fiduciary approach: They don't just broker; they manage the entire energy lifecycle.
- Data moat: Invoice auditing creates a proprietary dataset on utility pricing errors.
- Niche focus: Targets commercial/industrial sectors where energy spend is material enough to warrant a dedicated platform.
Zentility is a B2B utility arbitrage engine.
They monetize market inefficiency by automating the human labor required to exploit it. For investors, the play isn't user growth—it's contract value under management.
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Zentility | Smart Energy Management Platform | Zentility
Our platform automates the complex work of energy procurement—tracking renewals, auditing invoices, and securing low custom rates. You get a leaner bottom line; your team gets their time back.
Zentility - Smart Energy Management. Zero Hassle.
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About zentility.com
Our platform automates the complex work of energy procurement—tracking renewals, auditing invoices, and securing low custom rates. You get a leaner bottom line; your team gets their time back.
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zentility.com uses 6 technologies across their website including Google Fonts, Twitter Cards, PWA, Radix UI, and more.
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Bootstrap, Tailwind CSS
Traffic & Audience
zentility.com receives approximately 1.8K monthly visitors and ranks #7,672,461 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:47 on the site.
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