zerorisk.io
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ZeroRisk: The $2M Compliance Play
A 15-person team tackling the $4T merchant risk problem with a focused platform.
In a world obsessed with 'zero risk,' a 15-person startup is quietly building the infrastructure to make it possible. ZeroRisk.io isn't just another cybersecurity vendor; it's a merchant management platform designed to turn compliance from a cost center into a revenue driver.
"ZeroRisk.io is betting that the future of merchant management isn't just about preventing fraud—it's about unlocking growth through automated compliance."
The Underdog Playbook
With just 15 employees and $2M in revenue, ZeroRisk.io operates like a precision strike force. Their LinkedIn (Advantio) reveals a team led by serial founders Gary Nolan and Marco Borza. They aren't chasing enterprise giants; they're targeting the mid-market gap where compliance is painful and manual. The $3.93M funding round suggests they've secured enough runway to prove their model before scaling aggressively.
The Traffic Paradox
Their traffic tells a story of focused intent. With only 2,226 monthly visits, they aren't winning on volume. But look closer: 51% is direct traffic, and 25% comes from organic search. This indicates a high-intent audience—merchants actively seeking solutions to specific compliance headaches. Keywords like 'zero risk growth' and 'online merchant risk' (630 and 60 monthly volumes respectively) show they're capturing niche demand, not casting a wide net.
The tech stack reveals a pragmatic, modern approach. They lean on Tailwind CSS and Bootstrap for rapid UI development, HubSpot for CRM, and Hotjar for user behavior analytics. This isn't a bloated legacy system; it's a lean, cloud-native platform built for speed and iteration. The lack of massive organic keyword data suggests they rely heavily on outbound sales and partnerships—a classic B2B playbook for a team this size.
- Niche Focus: They ignore broad cybersecurity to specialize in merchant compliance and risk.
- Capital Efficiency: $3.93M funding for a $2M revenue business shows disciplined burn.
- Founder-Led: The core team has deep industry experience (CEO, CPO, CTO).
- High-Intent Traffic: Low volume, but high quality—direct and organic searches dominate.
The Verdict: A Sleeper Pick
ZeroRisk.io isn't a unicorn in the making—yet. But for investors and founders in fintech and compliance, it's a textbook case of focused execution. With a lean team and clear revenue, they're building the rails for a risk-free digital economy, one merchant at a time.
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ZeroRisk
ZeroRisk.io's Merchant Management Platform delivers advanced compliance and cybersecurity solutions. Gain insights, mitigate risks, and drive revenue. Book a demo today.
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About zerorisk.io
ZeroRisk.io's Merchant Management Platform delivers advanced compliance and cybersecurity solutions. Gain insights, mitigate risks, and drive revenue. Book a demo today.
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zerorisk.io uses 17 technologies across their website including Google Fonts, HSTS, Cloudflare Turnstile, Webflow, and more.
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HSTS, Cloudflare Turnstile
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AWS CloudFront, Cloudflare
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HubSpot
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zerorisk.io receives approximately 2.2K monthly visitors and ranks #8,630,230 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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