In a world obsessed with software, Zetec quietly controls the physics of industrial safety. They aren't building apps; they are building the devices that ensure planes don't fall out of the sky and power plants don't explode.

"Zetec doesn't sell sensors; they sell the ability to see inside solid metal."

The company's leadership structure reveals a focus on operational excellence and deep vertical expertise. With VPs dedicated specifically to 'Power Generation' (Kihang Choi) and 'Eddy Current Technology' (Diane Lawson), Zetec isn't just a hardware vendor; they are domain experts embedded in critical infrastructure. Their tech stack, utilizing WordPress and Tailwind CSS, suggests a pragmatic approach—prioritizing content delivery and maintainability over flashy, experimental frameworks.

• Revenue Efficiency: ~$270k per employee indicates high-value intellectual property.
• Traffic Intent: High specificity in keywords (e.g., 'Topaz 32') signals a mature, solution-aware audience.
• Social Presence: Active on LinkedIn and YouTube, focusing on technical demos and industry credibility rather than consumer hype.