In a world obsessed with SaaS metrics and viral growth, Zeton operates quietly in the high-stakes world of heavy industrial engineering. They don't sell software; they sell the physical infrastructure that makes the future of energy and materials possible.

"They don't chase volume; they capture value. This is a specialist's game, and Zeton is playing chess while others play checkers."

The leadership team—David Edwards, Oliver Orrell, and David Beckman—represents a classic engineering-to-marketing pivot. Their VP of Sales & Marketing likely spends less time on lead generation and more on managing RFPs. In heavy industry, trust is the only currency that matters, and Zeton's 348-employee structure suggests deep institutional knowledge rather than rapid scaling.

• Revenue per employee: ~$125k—typical for capital-intensive engineering
• Traffic diversity: Balanced direct/organic split signals strong brand equity
• Niche dominance: Ranking for hyper-specific industrial terms, not broad keywords
• Global footprint: Top countries are undefined in data, suggesting dispersed international ops