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Zettagrid: The Anti-Hyperscaler Playbook
How a 25-person team is carving a $5.5M niche in the crowded cloud infrastructure market.
In a world obsessed with AWS and Azure, Zettagrid plays a different game entirely. They aren't trying to be everything to everyone; they are building a fortress for the partners who actually run the internet: MSPs, ISVs, and Telcos. This is the story of a niche player winning by refusing to chase the giants.
"They aren't fighting the hyperscalers; they are simply ignoring them and winning where the giants are too slow to care."
The Anti-Hyperscaler Strategy
Zettagrid's homepage screams 'Agile IT Infrastructure,' but the real message is in the sub-headline: 'An Anti-Hyperscaler Approach.' With only 25 employees and $5.5M in revenue, they can't compete on scale. Instead, they compete on focus. They offer VMware cloud, bare metal, and data storage specifically tuned for channel partners who need white-label flexibility without the complexity of AWS. It’s a classic 'be the best at one thing' strategy in a market of 'do everything' giants.
Traffic & The 'Zetta' Phenomenon
Despite a modest global rank of #3.3M, Zettagrid captures a surprising volume of organic search (54%). The keyword data reveals a fascinating split: while 'zettagrid' itself gets 400 monthly searches, the generic term 'zetta' commands over 6,000. This suggests strong brand recognition within a specific technical circle, likely tied to their legacy or specific technology stacks. They own their brand name, but the broader 'Zetta' affinity indicates they are part of a larger ecosystem conversation.
The tech stack tells a story of pragmatism over flash. They use jQuery, Bootstrap, and HubSpot—technologies that prioritize reliability and partner management over cutting-edge frontend frameworks. This isn't a startup burning cash on React rewrites; it's a mature operation focused on the backend experience. The portal, explicitly designed for partners, is likely where the real engineering muscle is flexed, not on the marketing site.
- Niche Focus: Targets MSPs, ISVs, and Telcos exclusively.
- Partner-First: A dedicated portal suggests deep integration capabilities.
- Hybrid Stack: Blends VMware, Bare Metal, and Software Licensing.
- Lean Operation: High revenue-per-employee ($220k) indicates efficiency.
The Quiet Giant in the Channel
Zettagrid proves you don't need to be a hyperscaler to build a sustainable, high-value infrastructure business. They are the infrastructure behind the infrastructure.
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https://www.zettagrid.com/wp-content/uploads/2020/11/ZETTAGRID_color_black_brandmark_3_vertical_v0.png
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Agile IT Infrastructure
VMware cloud, bare metal, data storage, backup, disaster recovery,and software licensing for MSPs, ISVs and Telcos.
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About zettagrid.com
VMware cloud, bare metal, data storage, backup, disaster recovery,and software licensing for MSPs, ISVs and Telcos.
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Technology Stack
zettagrid.com uses 15 technologies across their website including Google Fonts, HSTS, PHP, and more.
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HSTS
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PHP
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WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
zettagrid.com receives approximately 5.1K monthly visitors and ranks #3,301,213 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 4:25 on the site.
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