zety.com
zety.com
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Zety: The $0.4M Giant on 2M Visits
How a 10-person team built a traffic monster that out-earns most SaaS companies.
In the SaaS world, we obsess over ARR and headcount. But Zety, a bootstrapped resume builder, is rewriting the playbook: 10 employees, $400k revenue, and a staggering 2 million monthly visitors. It’s not a unicorn—it’s a lean, SEO-driven profit machine.
"Zety isn't selling software; it's selling a job. And that's why it wins."
The SEO Juggernaut
With nearly 1.2 million backlinks, Zety has built a fortress of domain authority. While most startups chase viral growth, Zety dominates the long tail of 'resume template' and 'cover letter example' searches. This isn't accidental traffic; it's a calculated conquest of the job-seeker funnel, capturing intent at the exact moment of desperation.
The Unit Economics Paradox
Here’s the controversial math: 1.95M visits for $400k revenue implies a CPM (revenue per thousand visits) of roughly $200. For a freemium product, this is exceptionally high. It suggests Zety has mastered the art of the 'tripwire' offer—converting free users into paying customers through sheer utility and aggressive upselling, proving that volume and value aren't mutually exclusive.
The tech stack is notably absent from the data, which is telling. Zety likely relies on a lightweight, custom-built architecture optimized for speed and SEO. They aren't burning cash on heavy engineering or complex feature sets; they are investing in content and conversion optimization. It’s a product-led growth model where the 'product' is the content itself.
- Traffic-to-Revenue Efficiency: 2M visits generating $400k shows a high-intent audience.
- Lean Operations: A 10-person team suggests high automation and low overhead.
- Trustpilot Dominance: 11,510 reviews at 4.2/5 stars indicates massive social proof.
The Anti-SaaS SaaS
Zety proves you don't need a massive team or a complex product to build a massive business. You just need to own the search results for a desperate user.
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Zety - Resume Templates & Maker
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Reviews (20)
Very good platform
Very good platform
Easy to use
Easy to use, and I liked all the template options.
Of course
Of course, this is the first time I'm sharing with a professional site that has such a nice design and dozens of templates. We would be very happy if there was a PROMOTION or DISCOUNT on subscription fees. THE PRICES ARE A BIT HIGH.
The easy way to edit my resume
The easy way to edit my resume, tips and the general layout.
nice
nice and very use full
Hello, Thank you for taking the time to leave us a five-star rating. We're glad to know that you found our service useful. Satisfied customers make our days brighter! Kind regards, Customer Support Team.
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