zevia.com
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Zevia: The Zero-Calorie Soda Disruptor
How a 117-person team built a $131M beverage empire on stevia alone
Zevia isn't just another soda brand—it's a calculated rebellion against artificial sweeteners and empty calories. With 58,000 monthly visitors and $131M in revenue, they've proven that natural sweeteners can scale.
"Zevia's secret weapon isn't the stevia—it's the discipline to say 'no' to everything else."
The Organic Growth Engine
With 59% of traffic coming organically and 'zevia' generating 12,840 monthly searches, they've built a brand that people seek out by name. That's not marketing—that's product-market fit. Their direct traffic at 35% shows customers aren't just browsing; they're returning to buy.
The Lean Team Advantage
117 people generating $131.8M in revenue is $1.1M per employee—remarkable efficiency for a CPG company. This isn't a bloated beverage giant; it's a precision operation. Bill Williamson's dual role as SVP of Operations and Chief Supply Chain Officer signals they're optimizing for margins, not headcount.
The tech stack tells a story of pragmatism. Shopify for commerce, Tailwind and Bootstrap for the front-end, Swiper for product galleries—no over-engineered custom builds. They're spending money on product and supply chain, not dev teams. The 'zevia flavors' search (620 monthly volume) reveals customers are hunting variety, not just substitutes.
- Single-ingredient focus: Stevia is the only sweetener, period
- Category expansion: From soda to energy drinks to mixers
- Search dominance: Owns the 'zevia' keyword with 12K+ monthly searches
- Supply chain control: CSO role shows vertical integration priorities
The Stevia Playbook Is Working
Zevia's $236M funding and 59% organic traffic prove natural sweeteners aren't a niche—they're the future. The question isn't if they'll scale; it's how fast they'll own the category.
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Zevia | Zero Calorie Drinks
Zevia's naturally sweetened soda, energy drinks, organic tea, and mixers promise the healthy alternative to artificial commercial beverages.
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About zevia.com
Zevia's naturally sweetened soda, energy drinks, organic tea, and mixers promise the healthy alternative to artificial commercial beverages.
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Technology Stack
zevia.com uses 24 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
zevia.com receives approximately 58.2K monthly visitors and ranks #614,084 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:23 on the site.
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