In China's hyper-competitive second-hand market, 转转 (zhuanzhuan.com) isn't just surviving—it's quietly building a $64M revenue machine with a lean 195-person team. While giants like JD and Taobao fight for new goods, 转转 has carved out a dominant niche in used electronics, proving that focus beats scale in the right vertical.

"With just 195 employees generating $64M, 转转 achieves $329K revenue per employee—rivaling top-tier SaaS companies in a traditionally low-margin marketplace."

The tech stack reveals a modern, scalable foundation with Webpack powering their frontend. For a marketplace handling sensitive electronics transactions, this technical infrastructure supports the trust and reliability that users demand. The 44% organic traffic share suggests sophisticated SEO and content strategy, while the 47% direct traffic indicates strong brand loyalty—rare in the second-hand space.

• Revenue per employee of $329K—exceptional for a marketplace business
• 90% traffic concentration creates regional dominance and operational efficiency
• 47% direct traffic demonstrates strong brand trust and repeat usage
• Specialized vertical focus reduces competition from generalist platforms