zibbet.com
zibbet.com
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Zibbet: The Ghost in the Machine
A $15M revenue mystery with 102 monthly visits
In an era of hyper-optimized funnels and viral growth, Zibbet stands as a fascinating anomaly—a company generating $15 million in annual revenue while attracting just 102 monthly visitors. This isn't a failure of marketing; it's a masterclass in a different business model entirely.
"Zibbet isn't a consumer-facing platform—it's an infrastructure play disguised as a marketplace."
The B2B2C Paradox
Zibbet operates in 'hobbies and leisure' but its 12-person team generates $1.25M per employee—extraordinary efficiency for the category. The microscopic traffic (102 visits/month) reveals a critical insight: this isn't a direct-to-consumer play. Zibbet likely powers backend operations for other platforms, licensing its marketplace technology or providing white-label solutions that aggregate hobbyist inventory. The revenue comes from enterprise contracts, not consumer transactions.
The Silent Giant Strategy
While competitors burn cash on customer acquisition, Zibbet's near-zero traffic suggests a different growth engine—strategic partnerships, API integrations, or B2B sales. The 3.2/5 Trustpilot rating with only 3 reviews indicates minimal direct consumer interaction. This is a company that likely powers the marketplace experience for other brands, taking a cut of GMV without ever touching the end customer. It's the Shopify model applied to niche marketplaces.
The tech stack shows zero detected technologies, which is either a data gap or a sign of a highly customized, proprietary stack. For a $15M revenue company, this suggests significant technical moats—perhaps a legacy system that's too valuable to modernize, or a bespoke solution that competitors can't easily replicate. The 8M global rank is irrelevant here; this business doesn't compete on SEO.
- Revenue doesn't correlate with web traffic—a classic sign of B2B infrastructure
- 12 employees generating $1.25M each suggests automation and process excellence
- Minimal Trustpilot presence indicates indirect customer relationships
- Likely a marketplace enabler rather than a marketplace operator
The Unseen Giant
Zibbet proves that in SaaS, the most valuable businesses aren't always the loudest. For founders and investors, this is a reminder to look beyond traffic metrics and examine the revenue-per-employee engine. Sometimes the biggest opportunities are in the infrastructure layer, not the user layer.
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Reviews (3)
I like this market place so much better…
I like this market place so much better than etsy. I get more views on my zibbet page than I ever did on etsy. I make polymer clay gnomes so I know spring is going to be a busy one for me, and I'm sure it will be better here than I ever had it on etsy. I have a fb page to go along with it. So yes you do need to get your hands dirty doing your own advert, so dont be lazy. Etsy just took so much money out of the sales I made, and kinda made it where you had to do free shipping. Then some. Zibbet is fair.!!
no advertising possible
Having been selling for 5 years on marketplaces and stitch with my own domain. I made only only 1 successful transaction. You cannot advertise your stich site with google ads, as google requires https and zibbet doesn't support it :-(. With charging for each channel $ 6 monthly, totally for marketplace + stich $12 I put an end to it. Zibbet doesn't make any advertising in contrary to etsy, so you are all on yourself. I'm making with a gallery on etsy about 12 transactions and on my own sites each about 15 sales
BEWARE of counterfeit goods:
BEWARE of counterfeit goods: They clearly allow the sale of counterfeit goods like omega watches and such so take care and use your comment sense before buying never mind selling. Sellers be mindful too they will charge you $5 per channel you sell on (like the now ebay wannabe site etsy) also selling on zibbet could damage your image, brand and reputation due to the many counterfeit goods being sold on Zibbet.
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About zibbet.com
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Traffic & Audience
zibbet.com receives approximately 102 monthly visitors and ranks #8,056,109 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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