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Zig: The Silent Giant of Dutch Housing
How a 334-person team quietly commands $60.5M serving housing associations
While SaaS giants chase AI hype, Zig built a $60.5M empire by making one vertical obsessively perfect: Dutch housing associations. This is vertical SaaS discipline at its finest.
"They don't compete on features. They compete on becoming infrastructure."
The Vertical SaaS Playbook
Zig's 45% direct traffic signal is the holy grail: customers don't Google alternatives, they just log in. At $60.5M revenue with 334 employees, they're generating ~$181K per employee—excellent efficiency for B2B software. Their keyword moat around 'zig' (59K monthly searches) shows brand dominance that would cost millions to replicate with paid ads.
Market Dominance Strategy
Their top keywords reveal the playbook: 'woning in zicht' (3.1K searches) and 'zig365 operations' (110 searches) are hyper-specific Dutch housing terms. This isn't accidental SEO—it's a decade-long content strategy that builds an unassailable moat in a €50B+ market.
The tech stack tells a story of pragmatic evolution. jQuery and Bootstrap (legacy) coexist with Vite and Tailwind (modern), suggesting they ship fast without chasing shiny objects. No trendy AI buzzwords, no crypto experiments—just relentless focus on housing association operations.
- 334 employees with $181K revenue per head—best-in-class efficiency
- 45% direct traffic proves irreplaceable product-market fit
- Dutch housing market is fragmented; Zig consolidates it
- Their brand is so strong, 'zig' drives 59K monthly searches organically
The Unsexy Billion-Dollar Blueprint
Zig proves that boring verticals + ruthless execution > chasing trends. They're not building a startup—they're building essential infrastructure.
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Zig | Software | Housing Associations
Get closer to your customers with smart processes and innovative applications. Read all about Housing Corporation Software, Zig Web Software ...
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About zig.nl
Get closer to your customers with smart processes and innovative applications. Read all about Housing Corporation Software, Zig Web Software ...
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Technology Stack
zig.nl uses 30 technologies across their website including Wistia, Font Awesome, Okta, and more.
Video
Wistia
Fonts
Font Awesome
Authentication
Okta
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Ghost, Squarespace, WordPress
Traffic & Audience
zig.nl receives approximately 27.1K monthly visitors and ranks #1,192,563 globally. The website has a bounce rate of 83% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:20 on the site.
The majority of zig.nl's traffic comes from undefined, .
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