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Zoetis: The $7.6B Animal Health Titan
How a Pfizer spinoff became the world's largest animal health company
Zoetis isn't just a pet pharmaceutical company—it's a $7.6B behemoth that treats 77+ animal species with precision medicine. Born from Pfizer's division, it now commands the global animal health market with a scale most biotech companies can only dream of.
"Zoetis treats 77+ animal species while maintaining 53% direct traffic—proving veterinarians don't Google, they bookmark."
The Data Moat
With 39% organic search traffic and direct traffic dominating at 53%, Zoetis has built a fortress. Veterinarians search for 'zoetis' 36,780 times monthly—more than any competitor. Their long-tail keywords like 'clavamox doxiciclina' (460 monthly searches) reveal deep clinical integration. This isn't marketing; it's medical necessity.
The Trust Paradox
Here's the contradiction that defines Zoetis: 1.1/5 stars on Trustpilot (167 reviews) versus $7.6B in revenue. This isn't a consumer brand—it's a B2B2C play. Veterinarians prescribe, pet owners comply. The negative reviews likely come from pet owners frustrated by pricing or side effects, missing the point: Zoetis sells to clinics, not households. Their 114,530 backlinks from veterinary journals and medical sites tell the real story of professional trust.
The tech stack reveals sophistication: Tailwind CSS, GSAP animations, Cloudflare protection, and Google Analytics tracking. They're not just selling drugs—they're building a digital ecosystem for animal care. The 'Innovators for Animals' blog and investor relations pages show dual focus: clinical innovation and shareholder returns. With $40M in funding and 12,220 employees, they're scaling R&D while maintaining premium positioning.
- 77+ species treated—from dogs to dairy cows
- 53% direct traffic indicates institutional loyalty
- Top keywords are clinical, not commercial ('Vanguard Plus 5 L4 CV')
- Trustpilot rating irrelevant to B2B model
- Pfizer heritage with autonomous agility
The Unsexy Billion-Dollar Play
Zoetis wins by being essential to professionals, not popular with consumers. That's the real moat.
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Zoetis - Global Animal Health Company | Zoetis
Zoetis is the largest global animal health company committed to nurturing the world and humankind by advancing care for animals. Learn more.
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Reviews (20)
They have so called "rewards" but it's…
They have so called "rewards" but it's almost impossible to redeem them. Don't waste your time on them, use another product. They are scammers.
Simparica Trio is GREED
Company produces Simparica Trio at outrageously overpriced costs, and they re-started their Rewards program a couple of years ago making us start over to earn points. Three years ago the rebate was 67.50, they made us start over and received a 25.00 rebate, climbs each year but now 3 years later only up to 45.00. It's all about GREED. Cards expire, requires replacement, a big hassle. Pet owners should seek less expensive alternatives.
Laura Morgan killed my precious dog by…
Laura Morgan killed my precious dog by prescribing the wrong drug! Company refused to do anything about it claiming mistakes happen!
Librela killed my precious dog
Librela killed my precious dog
False excuses to deny the rewards
I’ve been using this app for more than a year, I even have my card with them , I have received rewards before, this time they denied the rewards because the name of the dog was incorrect, guess what same dog, same name, same everything all clearly specified in the invoice I sent, also they waited until my month was over to answer
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About zoetis.com
Zoetis is the largest global animal health company committed to nurturing the world and humankind by advancing care for animals. Learn more.
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zoetis.com uses 13 technologies across their website including Adobe Fonts, cdnjs, Cloudflare, and more.
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Traffic & Audience
zoetis.com receives approximately 259.3K monthly visitors and ranks #177,754 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:36 on the site.
The majority of zoetis.com's traffic comes from undefined, undefined, .
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