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Zogics: The B2B Cleaning Supply Giant You've Never Heard Of
How a 26-person team built a $15M facility supply empire in plain sight
While Silicon Valley obsesses over SaaS valuations, Zogics quietly dominates the unsexy world of facility supplies—generating $15M annually by selling disinfectants and gym wipes to businesses worldwide. This isn't a venture-backed rocket ship; it's a bootstrapped fortress in the $100B commercial cleaning industry.
"Zogics proves you don't need a 200-person team to build a $15M business—you need deep category expertise and ruthless execution."
The Niche That Built the Empire
Zogics didn't try to be everything to everyone. They zeroed in on facility managers, gym owners, and hospitality operators—people who buy cleaning supplies in bulk and care more about reliability than brand names. Their search data reveals a goldmine: 'gym wipes' (40 monthly searches) and 'dove hotel body wash' (320 monthly searches) show they've cracked the code on commercial-grade products. They're not competing with Amazon on price; they're winning on specificity.
The Traffic Paradox
Here's the counterintuitive win: 54% of their 58K monthly visits come organically. For a B2B supplier, that's exceptional. They rank for obscure but high-intent terms like 'z500-u' (200 monthly searches) and 'zogics gym wipes' (40 monthly searches). Their secret? A blog that actually teaches facility managers how to do their jobs better, not just product pitches. The 'van gogh 360 manual pdf' (460 monthly searches) suggests they're solving real problems beyond their core products—building trust that converts.
The team structure tells another story. With just 26 employees generating $15M in revenue, that's $577K per employee—nearly triple the productivity of typical B2B e-commerce teams. CEO Paul LeBlanc and his crew aren't chasing hypergrowth; they're building a sustainable moat. Their tech stack is pragmatic: jQuery, Bootstrap, and Google Analytics—no trendy frameworks, just reliable tools that work. This is a company that invests in operations, not shiny objects.
- Bootstrapped profitability: $15M revenue with no funding rounds
- Ultra-lean operations: 26 employees for $15M = $577K/employee
- Organic dominance: 54% of traffic comes from search, not paid ads
- Multi-channel presence: Active on Twitter, LinkedIn, Instagram, and Facebook
- Trustpilot score: 3.5/5 (room for improvement in customer experience)
The Unsexy Billion-Dollar Playbook
Zogics proves that in B2B, depth beats breadth and execution beats hype. Their $15M empire isn't built on viral growth—it's built on being the most reliable supplier for facility managers who need products today, not tomorrow.
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Cleaning Supplies, Facility Equipment, Disinfecting Supplies, and Safety | Zogics
Experts in all things facility, we supply businesses worldwide with cleaning, indoor air quality, safety, bath & body products, and more.
Zogics supplies businesses worldwide with cleaning, indoor air quality, safety, bath & body products, and more.
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About zogics.com
Experts in all things facility, we supply businesses worldwide with cleaning, indoor air quality, safety, bath & body products, and more.
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zogics.com uses 39 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Sentry, and more.
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zogics.com receives approximately 58.9K monthly visitors and ranks #477,114 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:25 on the site.
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