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The Invisible Giant of Brazilian Payments
A $68.8M revenue fintech powering transactions you'll never see
Zoop isn't a consumer app you download—it's the invisible plumbing processing millions in Brazilian payments. With $68.8M in revenue and 298 employees, this B2B powerhouse operates in the shadows of Brazil's booming digital economy.
"They're not building a brand—they're building infrastructure. And infrastructure is where the real money lives."
The Invisible B2B Engine
Zoop's traffic tells a revealing story. With only 5,294 monthly visits and a global rank of #3,074,335, this isn't a consumer-facing platform. The 40% direct traffic suggests their customers—likely banks, marketplaces, and payment processors—know exactly where to go. This is infrastructure, not entertainment. The 49% organic search traffic, dominated by Portuguese queries like 'zoop documentacao' and 'banco zoop', reveals a developer-centric audience searching for technical integration guides, not marketing fluff.
The Brazilian Payment Revolution
Zoop sits at the epicenter of Brazil's fintech explosion. The top keywords—'banco zoop' (690 monthly searches), 'zoop pagamentos' (590), and 'zoop documentacao' (230)—paint a picture of developers and businesses actively seeking integration. This isn't passive traffic; it's intentional. Brazil's digital payment market is projected to reach $100B by 2025, and Zoop is positioning itself as the middleware layer connecting traditional finance with modern commerce.
The tech stack reveals simplicity: PHP. Not the most glamorous choice, but practical for a payments infrastructure company focused on reliability over flash. The 298 employees suggest a mid-sized operation—big enough to handle enterprise scale, small enough to move fast. Their leadership team spans key account management, product, and growth, indicating a balanced focus on customer retention and expansion.
- Revenue-per-employee ratio of ~$231K—healthy for a B2B infrastructure play
- Traffic quality over quantity: 40% direct traffic indicates strong customer retention
- Portuguese-first SEO strategy targeting technical documentation searches
- Mid-sized team (298) suggesting maturity without bloat
The Infrastructure Play That Works
Zoop proves that in fintech, the most valuable companies aren't always the most visible ones. They're the ones processing transactions while everyone else chases users.
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About zoop.co
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Technology Stack
zoop.co uses 1 technologies across their website including PHP.
Programming Languages
PHP
Traffic & Audience
zoop.co receives approximately 5.3K monthly visitors and ranks #3,074,335 globally. The website has a bounce rate of 27% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:50 on the site.
The majority of zoop.co's traffic comes from .
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This page provides publicly available information about zoop.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zoop.co directly at https://zoop.co.