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ZOOP: India's Silent Identity Verification Giant
A $12.5M revenue engine powering India's digital compliance infrastructure
In a world obsessed with flashy fintech apps, ZOOP is quietly building the plumbing that makes India's digital economy possible. With 69 employees generating $12.5M in revenue, they're not just verifying identities—they're enabling compliance at scale.
"ZOOP isn't chasing unicorn status—they're building sustainable infrastructure that enterprises actually pay for."
The Enterprise Play
With 50% direct traffic, ZOOP has achieved what most startups dream of: enterprises come directly to them. This isn't viral growth—it's relationship-driven B2B where banks, NBFCs, and fintechs integrate their APIs for compliance. The 34% organic search shows they're becoming a category, not just a tool.
The Revenue Efficiency Model
At $12.5M revenue with 69 employees, that's ~$181K per employee—exceptional efficiency for a B2B SaaS company. This suggests they've cracked the enterprise sales cycle without the bloated teams typical of Indian SaaS. Their focus on APIs and SDKs means scalable infrastructure, not services.
The keyword data reveals their strategic positioning: 'zoop one bank verification api' shows they're winning in specific use cases. While 'zoop' gets 16K searches, the long-tail terms indicate they're capturing intent from developers and compliance officers, not just brand seekers.
- API-first architecture for seamless integration
- Focus on India-specific compliance (Aadhaar, PAN verification)
- Dual traffic strategy: 50% direct + 34% organic = low CAC
- Enterprise-grade with 69 employees serving $12.5M revenue
The Infrastructure Play Wins
ZOOP proves that boring compliance tools can be profitable, sustainable businesses in emerging markets
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Verify Individuals & Businesses with ZOOP's Custom Solutions in India
Easily verify individuals and businesses with ZOOP APIs and SDKs. Improve user onboarding, ensure compliance, prevent fraud, and streamline processes across industries.
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About zoop.one
Easily verify individuals and businesses with ZOOP APIs and SDKs. Improve user onboarding, ensure compliance, prevent fraud, and streamline processes across industries.
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Technology Stack
zoop.one uses 15 technologies across their website including Okta, HSTS, Vercel, and more.
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Traffic & Audience
zoop.one receives approximately 32.7K monthly visitors and ranks #756,128 globally. The website has a bounce rate of 74% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:02 on the site.
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