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zoopla.co.uk
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zoopla.co.uk

10 technologies
VerifiedGrowingVisit24.1M/mo$88M48710 Tech25 Leads
Deep Dive

Zoopla: The UK's Property Data Behemoth

24M monthly visits, 487 employees, and a 1.5-star Trustpilot rating. What gives?

Zoopla isn't just a property portal; it's a data empire masquerading as a listing site. With 24 million monthly visits, it holds the keys to the UK's real estate market, yet its user satisfaction suggests a massive disconnect between scale and sentiment.

24.1M
monthly visits
Top 1.4K
global rank
48%
organic search
47%
direct traffic

"Zoopla has successfully weaponized data to become indispensable to the industry, even if it frustrates the consumer."

The Traffic Paradox

Zoopla commands 24 million monthly visits with a nearly even split between organic (48%) and direct (47%) traffic. This suggests a powerful brand moat—users aren't just stumbling upon Zoopla via Google; they're typing 'zoopla.co.uk' into their browsers. However, the 'undefined' top country data (91.1% share) hints at tracking anomalies or a hyper-localized UK focus that defies standard global analytics.

The Trust Gap

Here lies Zoopla's most glaring contradiction. With 3,628 Trustpilot reviews aggregating to a dismal 1.5/5 stars, the platform faces a severe user sentiment crisis. For a site handling the most significant financial decisions of people's lives, this rating is a red flag. It suggests that while Zoopla dominates discovery, the experience on the platform—likely driven by lead-gen tactics and estate agent interactions—leaves much to be desired.

Technologically, Zoopla is a modern beast. Built on Next.js and leveraging Ant Design and Radix UI, their stack is optimized for performance and scalability. The use of PWA (Progressive Web App) capabilities and lazy loading indicates a focus on mobile-first, fast-loading experiences critical for keeping users engaged in a competitive market.

  • Data Monetization: They don't just sell ads; they sell deep market insights (zoopla house price data) to professionals.
  • B2B vs B2C Duality: While consumers face a 1.5-star experience, their backend tools for estate agents are likely the real revenue engine.
  • SEO Dominance: Ranking for high-volume terms like 'zoopla house price' (4,930 monthly searches) locks in their authority.
✗Does not prioritize end-user satisfaction (1.5/5 Trustpilot rating).
→
Commands 91% of traffic from a single, undefined region (likely UK).
✗Struggles with transparent analytics (undefined top countries).
→
Leverages a modern, high-performance tech stack (Next.js, PWA).
✗Relies heavily on brand searches rather than pure utility discovery.
→
Monetizes data effectively, generating $88.3M in revenue with just 487 employees.

The B2B Data Giant in B2C Clothing

Zoopla's success isn't built on user love, but on becoming the default infrastructure for UK property data.

What tech stack does Zoopla use?

13 detected
Analytics & Marketing1
Web Standards2
Frontend Frameworks1
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google DoubleClick

How much traffic does Zoopla get?

Traffic & Engagement

22.2M
Monthly Visits
+4.4%
4.4
Pages/Visit
6:19
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend-12%
25.2M
Oct 2025
Oct
21.2M
Nov 2025
Nov
22.2M
Dec 2025
Dec

Rankings

#2,293
Global Rank
#90
United Kingdom Rank
Online Services
Category

Backlinks & Authority

6.2M
Backlinks
22.4K
Ref. Domains
82
Authority Score
Low
Penalty Risk
Backlinks Trend-19%
7.7M
Jul 2025
Jul
7.4M
Aug 2025
Aug
7.1M
Sep 2025
Sep
6.8M
Oct 2025
Oct
6.8M
Nov 2025
Nov
6.2M
Dec 2025
Dec

Search Traffic

Organic
13.4M
Paid
19.2K

Top Organic Keywords

#1zoopla
1,830,000 vol11.6%
#1zoopla house prices
165,000 vol1.0%
#6rightmove
11,100,000 vol0.5%
#1zoopla uk
60,500 vol0.4%
#1zoopla sold prices
49,500 vol0.3%

Where is Zoopla's audience located?

🇬🇧United Kingdom90.6%
🇺🇸United States1.6%
🇦🇺Australia0.7%
🇪🇸Spain0.7%
🇳🇱Netherlands0.7%

Device Distribution

Desktop25.0%
Mobile75.0%

What keywords does Zoopla rank for?

5 keywords
1zoopla326.4K vol$0.60
2zoopla uk2.7K vol$0.57
3zoopla commercial4.7K vol$1.29
4zoopla house price4.9K vol$0.66
5zoopla house prices3.1K vol$0.74

How is Zoopla's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.zoopla.co.uk/_next/static/images/opengraph-image-70ac2a9904b05812194848d478e79079.jpg

Meta Tags

title66 chars

Zoopla > Search Property to Buy, Rent, House Prices, Estate Agents

description134 chars

Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.

languageEN-GB

H1 Tags

h1Find homes to buy or rent and check house prices

Schema Types

Unknown

Who works at Zoopla?

Loading leads...

What do customers think of Zoopla?

Zoopla

Zoopla

1.5
3,628 reviews
✓ Claimed

Categories

Search Engine Company#undefined

Activity & Engagement

Reply Rate
94.9367088607595%
Avg. Reply Time
2.0 days
Claimed Date
1/7/2020

Contact Information

Address:
The Cooperage, 5 Copper Row
London, GB

Reviews (20)

Filter by rating:
Kevin
1/12/2026
🇬🇧 United Kingdom56 reviews• OrganicUnverified
Experience date: 1/3/2026
I am using this w/s to obtain specific…

I am using this w/s to obtain specific information (very fussy on where we are moving to). I have waited all year for prices, only to find they were posted on the wrong postcode. I gave them the correct postcode and the entries have been deleted, not moved (not very helpful). bargaining chip when i start negotiating. Also Zoopla does not take into consideration of "home improvements, new kitchen added, property run down. These should be taken into consideration by zoopla (though I admit that is difficult to "add or police"). However I see you as best option, "i would say room for imptovement".

Company Response1/13/2026

Hi Kevin, Thanks so much for leaving us a 4 star review. We're happy to hear you are pleased with our service and we hope Zoopla continues to be useful for you in all things property related. We're always working on new features and improvements for our site & mobile app. It's valuable feedback and ideas from users like you helps us to develop and make Zoopla a more useful resource, so thank you for your suggestion. I have passed your comments onto the team who are responsible for our property experiences. If there's anything else we can do to help you, be sure to visit our Help Centre where you may find many useful articles as well as a designated section for property seekers & home owners: https://help.zoopla.co.uk/ Wishing you all the best! Many thanks, Zoopla Support

Jamie O'Dell
1/13/2026
🇬🇧 United Kingdom14 reviews• OrganicUnverified
Experience date: 1/13/2026
Insufficient data to provide valuation!

Inputted postcode into zoopla website to establish current value of house with a view to understanding current local market. In order to do this I had to give my email address, name etc. Result was they had insufficient information to provide an estimated valuation yet they took my personal information. The website confirmed the price we paid for the address some 8 years ago, yet were unable to determine the current estimated value! For my needs, a complete waste of 5 minutes and I won’t be using or recommending Zoopla to anyone.

Company Response1/14/2026

Hi Jamie, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

Martin SchererVerified
12/29/2025
🇬🇧 United Kingdom49 reviews• OrganicUnverified
Experience date: 12/29/2025
Uses the dumb algorithm so undervalues

Uses the dumb algorithm to value that includes auction fire sales so vastly undervalues property.

Company Response1/5/2026

Hi Martin, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

paul lowery
12/21/2025
🇬🇧 United Kingdom21 reviews• OrganicUnverified
Experience date: 12/21/2025
absolute rubbish

absolute rubbish , veryfying human all the time , cant get past it,

Company Response12/22/2025

Hi Paul, Thanks for getting in touch and for your feedback. We're sorry to hear you feel this way. Many of the features on our site & mobile app are continually being developed and we recognise that things aren't perfect. Zoopla aims to provide users with an advantage in the property market by creating a transparent marketplace, and our tools and services improve and become more effective with feedback and data from our users. I have provided this feedback to the team who look after our property experiences. Many thanks, Zoopla Support

Paul PasqualeVerified
12/20/2025
🇬🇧 United Kingdom6 reviews• OrganicUnverified
Experience date: 12/20/2025
Valuations are highly inaccurate

Valuations are highly inaccurate, misleading, and just designed to direct you to estate agents. Algorithm is archaic at best. Zoopla needs to do a lot better to be taken seriously. I'm guessing it's days are numbered looking at the reviews.

Company Response12/22/2025

Hi Paul, Thank you for sharing your concerns with us. We're really sorry to hear you feel this way about our valuation model. The Zoopla house price estimate is based on data fed through an automated valuation model (AVM), which analyses property information on all 29 million UK homes on a continuous basis. Our data comes from multiple sources based on a number of data points relating to property sales, values and home characteristics throughout the UK, including publicly available data such as that from HM Land Registry and Registers of Scotland. The accuracy of Zoopla estimates is influenced by a number of factors such as the current market values of homes, the quality of the information available on the given property and the availability of comparable properties in the area. This means that unique properties or those where the housing market is slower, may experience less accurate estimates. We receive new data all the time and above-average variations will be largely a result of changing property characteristics and the comparability of the property to the local market. Therefore, discrepancies and/or increases or decreases such as you have outlined are not unusual. Here is a Help Centre article that will give you more information on where we get our data from: https://help.zoopla.co.uk/hc/en-gb/articles/360005677897 Many thanks, Zoopla Support

👍 1

Frequently Asked Questions about Zoopla

What is Zoopla's Revenue?
Zoopla generates approximately $88M in annual revenue. With 487 employees, that's $181,250 per employee.
What does Zoopla do?
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
How fast is Zoopla growing?
Zoopla has grown by 4.4% in the last 6 months according to traffic data. employee count has changed by -7% year over year.
How do people interact with Zoopla?
When visiting Zoopla, visitors view an average of 4.4 pages per visit, and spend around 6:19 on the site, and the bounce rate is 51.1%.
How do people find Zoopla?
8.8M people (40%) visit Zoopla directly. 13.4M (60%) find them through organic search. 19.2K (0%) come through paid advertising.
Who uses Zoopla?
Zoopla's top market is United Kingdom with 20.1M visitors (90.6%). United States is 2nd with 349.9K (1.6%). Australia is 3rd with 158.4K (0.7%).
What technologies does Zoopla use?
Zoopla uses 10 technologies across their website including Advertising, Analytics & Marketing, Performance. Key technologies include DoubleClick Floodlight, Google Tag Manager, Lazy Loading, Priority Hints.
Who are Zoopla's competitors?
Zoopla's main competitors include Rightmove, Zillow Group, Move, CoStar Group, CoreLogic. These companies operate in similar markets and compete for the same customer base.
What do customers think of Zoopla?
Zoopla has a Trustpilot score of 1.5 out of 5 (1 stars) based on 3,628 customer reviews.

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Export zoopla.co.uk Data

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About zoopla.co.uk

Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.

Company Overview

zoopla.co.uk
Website
business_and_consumer_services
Industry
#1,359
Global Rank
24.1M
Monthly Visitors
10
Technologies
25+
Employees

Contact zoopla.co.uk

Technology Stack

zoopla.co.uk uses 10 technologies across their website including DoubleClick Floodlight, Google Tag Manager, Lazy Loading, Priority Hints, and more.

Advertising

DoubleClick Floodlight

Analytics & Marketing

Google Tag Manager

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, PWA

UI Libraries

shadcn/ui, Radix UI, Ant Design

Frontend Frameworks

Next.js

Traffic & Audience

24.1M
Monthly Visits
38%
Bounce Rate
7.9
Pages/Visit
5:05
Avg. Duration

zoopla.co.uk receives approximately 24.1M monthly visitors and ranks #1,359 globally. The website has a bounce rate of 38% with visitors viewing an average of 7.9 pages per visit. Users spend an average of 5:05 on the site.

The majority of zoopla.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is zoopla.co.uk?
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
What technologies does zoopla.co.uk use?
zoopla.co.uk uses 10 technologies including DoubleClick Floodlight, Google Tag Manager, and 4 more. View the full tech stack analysis above.
How do I contact zoopla.co.uk?
You can contact zoopla.co.uk through their contact page.
What are zoopla.co.uk's social media accounts?
zoopla.co.uk is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is zoopla.co.uk hiring?
Check zoopla.co.uk's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is zoopla.co.uk?
zoopla.co.uk receives approximately 24.1M monthly visitors and ranks #1,359 globally. Traffic is growing by 5.2% month-over-month.

Related Searches

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This page provides publicly available information about zoopla.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zoopla.co.uk directly at https://zoopla.co.uk.