zooplus.com
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The Pet Supply Giant That Doesn't Need a Mascot
How zooplus scales to $600M+ revenue while maintaining a 2-star reputation
While most DTC brands obsess over NPS scores, zooplus proves that scale in the pet industry is built on ruthless efficiency and brand ubiquity. This German giant operates with a paradox: massive revenue growth alongside a Trustpilot rating that would make most founders panic.
"In pet e-commerce, 2.1 stars isn't a crisis—it's a cost of doing business at scale."
The Trust Paradox
With 440 Trustpilot reviews averaging 2.1/5, zooplus faces a stark reality: their customer experience isn't winning awards. Yet their traffic continues to grow. This reveals a fundamental truth about pet owners—they're not looking for a delightful experience; they're looking for reliability, price, and selection. The 2-star rating becomes irrelevant when you're the easiest to find and the hardest to beat on price. This is classic scale-over-satisfaction economics.
The SEO Moat
Zooplus commands 52% organic traffic—a testament to their domain authority. They rank for 400K+ monthly searches for 'zooplus' alone, creating a direct-to-brand funnel that competitors can't replicate. Their keyword strategy is masterful: they own branded terms while capturing niche queries like 'icf clorexyderm foam' (440 monthly searches). This dual approach—brand dominance plus long-tail capture—creates a defensive moat that's nearly impossible to breach without massive capital.
The tech stack tells its own story: jQuery, Swiper, Tailwind CSS, Bootstrap, Ant Design, Vite. This isn't a bleeding-edge stack—it's a pragmatic, battle-tested collection that prioritizes speed and reliability over innovation. They're not building for the tech blog; they're building for conversion. The presence of Priority Hints and Lazy Loading shows they're optimizing for Core Web Vitals, but they're doing it with tools that their 1,900 employees can actually maintain.
- Revenue per employee: $317K—efficient but not exceptional for e-commerce
- Direct traffic (33%) indicates strong brand recall despite poor reviews
- Global rank of #166,840 suggests room for growth in non-English markets
- The 'zooplus7' keyword (19K monthly searches) hints at a loyal customer base
The Unsexy Truth About Pet E-Commerce
Zooplus proves that in commoditized markets, execution beats experience—every single time.
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Pet Supplies at zooplus Online Pet Shop, Pet Food & Pet Accessories.
zooplus offers you the best Online Pet Shop experience. Save up to 50% on big brand pet supplies for cats, dogs and other pets. Get all you need at zooplus.
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Reviews (20)
A small thank-you from my happy cats
My cats were very excited about their new order, they always know when a Zooplus box arrives, and it instantly becomes the highlight of their day. Thank you for all the care you put into your products and delivery.
Thank you so much for your lovely message, Silvija — and my apologies for the very late reply. It’s wonderful to hear that your cats get so excited when a zooplus box arrives; that absolutely made our day. We’re truly grateful for your trust and for recognising the care we put into our products and deliveries. Thank you again for sharing the joy and for spreading the word.
Great service
Fast delivery and great price. Once I had an issue with the product (it was damaged), but it was quickly replaced with another one. Great service!
Very good quality and professional…
Very good quality and professional client service
Resolved swiftly
After logging into my account, I brought forward a pre-ordered repeat for certain items; I was charged, but then told some of the items were not in stock. Be it a Sunday, I tried to cancel this order online, and requested a refund. I was happy to learn a refund was made the very next day; plus the alternative foods I purchased arrived within two days. Whilst I was annoyed at first that monies were taken before the system recognised its stock issues, I was happy it was resolved swiftly, and then a bit annoyed with my self for not being patient! I'd give six stars if I could.
Best costumer service
I made an order using wrong email by mistake. There for I didn’t get my confirmarion of my order by e-mail. Totally my fault. But costumer service was so polite finding my order trough my phone number and also gave me a discount I could use next time! Over my expectations. This is great. Although it was my mistake. I wish all companies could have this quality of costumer service :)
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About zooplus.com
zooplus offers you the best Online Pet Shop experience. Save up to 50% on big brand pet supplies for cats, dogs and other pets. Get all you need at zooplus.
Company Overview
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Technology Stack
zooplus.com uses 16 technologies across their website including HSTS, Sentry, Contentful, and more.
Security
HSTS
Error Tracking
Sentry
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Performance
Lazy Loading, Priority Hints
Traffic & Audience
zooplus.com receives approximately 243.0K monthly visitors and ranks #166,840 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:09 on the site.
The majority of zooplus.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about zooplus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zooplus.com directly at https://zooplus.com.