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Zricks: India's Real Estate Disruptor
A deep dive into a lean, profitable real estate portal
In a market dominated by giants, Zricks.com is quietly carving a profitable niche in India's real estate landscape. With a lean team of 28 and $2.9M in revenue, this isn't a VC-fueled growth story—it's a playbook for sustainable, product-led growth.
"They aren't chasing vanity metrics; they're building a sustainable business on the back of high-intent search traffic."
The SEO-First Growth Engine
Zricks' secret sauce isn't social media hype—it's search dominance. 49% of their traffic comes organically, driven by hyper-specific, high-intent keywords like '30/70 payment plan' (130 monthly searches) and 'gurgaon master plan' (840 monthly searches). While competitors burn cash on ads, Zricks captures buyers at the exact moment of intent, converting curiosity into qualified leads.
Niche Over Noise
With only 14.5K monthly visits, Zricks isn't trying to out-volume the big portals. Instead, they focus on quality over quantity. Their traffic is hyper-localized (81.2% from India) and intent-rich. The data shows a user base that isn't just browsing—they're researching specific projects, payment plans, and master plans. This is a platform for serious buyers and sellers, not casual browsers.
The tech stack reveals a pragmatic approach. They use jQuery and Bootstrap—proven, reliable technologies—rather than chasing the latest frameworks. With PWA support, they ensure a seamless mobile experience in a mobile-first market. Google Analytics and Facebook Pixel are integrated, but the focus remains on organic discovery rather than paid acquisition.
- Lean operations: 28 employees generating $2.9M in revenue (~$103K per employee)
- Profitable traffic mix: 49% organic vs. 38% direct—indicating strong brand recall
- High-intent keywords: Dominating niche real estate queries that competitors ignore
The Quiet Giant Strategy
Zricks proves you don't need to be the biggest to win in real estate tech—you just need to be the smartest about where you compete.
What tech stack does Zricks use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Zricks's audience located?
Device Distribution
What keywords does Zricks rank for?
5 keywordsHow is Zricks's SEO?
Meta Tags
India's leading Real Estate Portal | Zricks.com | Buy/Sale/Rent Properties – Zricks.com
Buy, Sell, Rent Residential and Commercial Properties in India's Real Estate Market - Zricks.com. Browse over 1,00,000 properties, agents, developers, brokers, projects online on Zricks.com.
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Zricks.com
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Reviews (3)
Great Service Provider
Has been really helpful since the booking of property till delivery. I would simply say that if you book via them then they will not leave you when you are in trouble or in need of assistance even if their work is done.
Good data monitored
Good data monitored
Best website of Real Estate in India
Had a really wonderful experience with Zricks.com
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About zricks.com
Buy, Sell, Rent Residential and Commercial Properties in India's Real Estate Market - Zricks.com. Browse over 1,00,000 properties, agents, developers, brokers, projects online on Zricks.com.
Company Overview
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Email Addresses
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Technology Stack
zricks.com uses 8 technologies across their website including HSTS, DoubleClick Floodlight, Google Ads, Google Analytics, and more.
Security
HSTS
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Analytics
Web Standards
PWA
CSS Frameworks
Bootstrap
JavaScript Libraries
jQuery
Traffic & Audience
zricks.com receives approximately 14.5K monthly visitors and ranks #1,514,422 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:26 on the site.
The majority of zricks.com's traffic comes from undefined, .
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This page provides publicly available information about zricks.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zricks.com directly at https://zricks.com.