ztrip.com
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ztrip: The $166M Taxi App That Refuses to Die
A legacy transportation giant fights to stay relevant in the Uber era
In a world dominated by Uber and Lyft, ztrip.com is a $166M revenue behemoth proving that old-school taxi dispatch, rebranded for the smartphone era, still has teeth. With 406 employees and 200K+ monthly visitors, this isn't a startup—it's a stubborn survivor.
"Legacy infrastructure isn't a bug—it's their moat. While startups burn cash chasing disruption, ztrip monetizes the chaos of urban transport one taxi at a time."
The Loyal User Base
Despite a 2.1/5 Trustpilot rating from 34 reviews, ztrip maintains a 38% direct traffic share—nearly matching its organic traffic. This isn't a brand people discover; it's one they already know and reluctantly depend on. The data screams 'established habit,' not 'viral growth.'
The Geography of Survival
Traffic concentration is revealing: 87.5% from 'undefined' (likely US primary market) and 12.5% secondary. Keywords like 'ztrip atx' (Austin), 'pensacola taxi,' and 'nashville car app' reveal a strategy: dominate specific regional markets where ride-share saturation leaves gaps, rather than fighting for national supremacy.
The tech stack tells a story of incremental evolution, not revolution. WordPress for content, jQuery and Bootstrap for the frontend, Google Analytics for tracking—this is a company that layers modern interfaces on top of legacy dispatch systems. The presence of Priority Hints suggests they're at least trying to optimize performance, but the foundation feels dated.
- Revenue-per-employee ratio of ~$410K suggests high operational efficiency or massive scale inefficiencies—depending on your perspective
- Backlink profile of 8,408 domains indicates a decade of SEO efforts, but not enough to crack the top 100K globally
- The 'ztrip' brand dominates search with 1,520 monthly queries, but they're bleeding relevance in adjacent markets
The Unsexy Unicorn
ztrip isn't a venture-scale opportunity—it's a profitable, boring business that prints cash while flashier competitors flame out. For investors who've lost faith in mobility startups, this might be the contrarian play.
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5 keywordsHow is Ztrip's SEO?
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New Home - WHC Worldwide
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Reviews (20)
The driver I was assigned named Melinda…
The driver I was assigned named Melinda was super kind and accurate. She got me to my destination on time and was an absolute joy ^_^ I highly recommend this driver and can't wait to see her again! ^_^
This service is awesome
This service is awesome. I have accessibility problems and recently had surgery in January 2025 and still recovering. So getting outside was challenging. Thanks to man name Keno and fellow drivers Yamie and Will. I have now overcome my fear of leaving the house. Thank you guys. Yous are Angel's in my eyes. God bless yous. They deserve so much more then a promotion.
Wayne (ID7364) from Fort Sam Houston to…
Wayne (ID7364) from Fort Sam Houston to the airport. Absolutely phenomenal experience. 20 mins from random call in to pickup and arrived at the SAN ANTONIO Airport within minutes. He's personable, knows this city and made a great recommendation for barbeque lunch just beyond the TSA check-in station. His phone number is in my contacts. Awesome experience! J D
Stranded at 3:45am
If you want to figure out on how to get to the airport at 3:45 am, I suggest to book with Z trip. I contacted them three times prior to the departure date and was assured the driver would be there on time. The morning of the flight all I could get on the phone was the automated answering service telling me the driver wasn’t assigned, but they knew I was waiting and they would send a driver when they found one - Z trip never again.
Today in Virginia Beach around 11 am…
Today in Virginia Beach around 11 am vehicle 608, a Chevy equinox, driver was such an … don’t want to say, so I guess this company hires people without any skills or with some kind of good principles???.. what a shame.
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About ztrip.com
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Technology Stack
ztrip.com uses 12 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
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PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Analytics
Performance
Priority Hints
Traffic & Audience
ztrip.com receives approximately 209.9K monthly visitors and ranks #186,751 globally. The website has a bounce rate of 27% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 1:59 on the site.
The majority of ztrip.com's traffic comes from undefined, .
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This page provides publicly available information about ztrip.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ztrip.com directly at https://ztrip.com.