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zup.com.br
Screenshot of zup.com.br
zup.com.br favicon

zup.com.br

29 technologies
VerifiedGrowingVisit17.6K/mo$303M3.1K29 Tech17 Leads
Deep Dive

Zup: Brazil's 3,000-Person Tech Giant

A $300M+ revenue powerhouse building Brazil's digital infrastructure from the inside out

While most tech analysts chase Silicon Valley unicorns, Brazil's Zup Innovation quietly built a $302.6M revenue engine with 3,100 employees. They're not just building software—they're architecting Brazil's digital future from São Paulo to global markets.

3,100
employees
$302.6M
annual revenue
17.6K
monthly visits
57%
organic traffic

"Zup doesn't just write code—they engineer Brazil's digital backbone, one enterprise platform at a time."

The Revenue Reality Check

With $302.6M in revenue and 3,100 employees, Zup generates approximately $97,600 per employee—solid for a services-heavy business model. But here's the provocative take: their 17.6K monthly visits suggest they're either terrible at marketing or they've cracked a B2B sales model that doesn't rely on website traffic. The 57% organic search traffic indicates their brand equity is real, but the low global rank (#1.4M) reveals they're not playing the content marketing game. They're playing the enterprise relationship game.

Technical Brand Authority

Their GitHub presence (ZupIT) and technical content around 'clean architecture' (36,610 monthly searches) shows they're not just consultants—they're thought leaders. When a Brazilian tech company ranks for 'clean architecture' alongside global giants, it signals deep technical credibility. Their tech stack (jQuery, Tailwind, Vite, PWA) suggests they're pragmatic builders, not chasing shiny objects. This is a company that ships real products, not just PowerPoints.

The leadership team tells the story: CEO Bruno Pierobon, Head of Marketing Clara Ribeiro, and specialists like Adilson Pavan (Data & AI) create a balanced leadership structure. Notice what's missing? A Chief Revenue Officer or VP of Sales. This reinforces the narrative that Zup grows through technical reputation and relationships, not aggressive digital marketing.

  • 3,100 employees = serious delivery capacity for enterprise projects
  • $302.6M revenue suggests deep client relationships and repeat business
  • 85.8% traffic from Brazil shows domestic market dominance
  • Technical SEO around 'clean architecture' positions them as architects, not just coders
Weak global brand presence (1.4M global rank)
Dominant Brazilian market position
Low website traffic for a company this size
Deep technical expertise with 3,100 engineers
No apparent international expansion strategy visible online
Strong enterprise revenue model
Limited content marketing compared to global competitors
Authentic technical brand (GitHub, YouTube, technical content)

The Brazilian Tech Titan You Should Know

While you're watching global SaaS unicorns, Zup is building a $300M+ empire serving Brazil's largest enterprises. Their secret? Technical excellence over marketing noise, and deep relationships over viral content.

What tech stack does Zup use?

47 detected
Authentication1
Security1
Programming Languages1
Build Tools1
UI Libraries1
JavaScript Libraries4
Tracking & Analytics18
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
H
Hotjar
H
Hotjar
T
Twitter Pixel
G
Google Tag Manager
H
Hotjar
A
Amazon CloudFront
G
Google Analytics
T
Twitter Ads
F
Facebook Pixel
G
Google DoubleClick
T
Twitter/X
G
Google APIs
G
Google Static
F
Facebook

How much traffic does Zup get?

Traffic & Engagement

17.6K
Monthly Visits
2.2
Pages/Visit
2:57
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-1%
17.9K
Oct 2025
Oct
17.0K
Nov 2025
Nov
17.6K
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
36%
Social
1%
Referrals
5%
Email
0%
Paid
1%

Where is Zup's audience located?

🌍85.8%
🌍9.1%
🌍2.9%
🌍1.2%
🌍1.0%

What keywords does Zup rank for?

5 keywords
1zup7.4K vol$0.77
2zup innovation380 vol$0.62
3clean architecture36.6K vol$0.56
4arquitetura informatica vista de implementaçao nivel 3120 vol
5curva de adesão de novas tecnologias120 vol

How is Zup's SEO?

Open Graph Image

OG Image preview
og:image

https://zup.com.br/wp-content/uploads/2025/06/Thumbs-site-Zup-_-Rebranding-mai-25-1.png

Meta Tags

title51 chars

Sua aliada tech do agora ao futuro | Zup Innovation

description134 chars

Inovamos o desenvolvimento de software com plataformas, produtos e soluções personalizadas, impulsionando a eficiência da sua empresa.

languagePT-BR

Schema Types

Unknown

Who works at Zup?

Loading leads...

What do customers think of Zup?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Zup

What is Zup's Revenue?
Zup generates approximately $303M in annual revenue. With 3,100 employees, that's $97,604 per employee.
What does Zup do?
Inovamos o desenvolvimento de software com plataformas, produtos e soluções personalizadas, impulsionando a eficiência da sua empresa.
How fast is Zup growing?
Zup employee count has changed by -8% year over year.
What technologies does Zup use?
Zup uses 29 technologies across their website including Video, Fonts, Authentication. Key technologies include YouTube Embed, Font Awesome, Google Fonts, Okta.
Who are Zup's competitors?
Zup's main competitors include HelloFood, Navita BR, Scala IT Solutions, Movile, Startupi. These companies operate in similar markets and compete for the same customer base.

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How to contact Zup?

What are Zup's key pages?

Export zup.com.br Data

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About zup.com.br

Inovamos o desenvolvimento de software com plataformas, produtos e soluções personalizadas, impulsionando a eficiência da sua empresa.

Company Overview

zup.com.br
Website
computers_electronics_and_technology
Industry
#1,417,674
Global Rank
17.6K
Monthly Visitors
29
Technologies
17+
Employees

zup.com.br Key Pages

Contact zup.com.br

Technology Stack

zup.com.br uses 29 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Okta, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Authentication

Okta

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Traffic & Audience

17.6K
Monthly Visits
50%
Bounce Rate
2.2
Pages/Visit
2:57
Avg. Duration

zup.com.br receives approximately 17.6K monthly visitors and ranks #1,417,674 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:57 on the site.

The majority of zup.com.br's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is zup.com.br?
Inovamos o desenvolvimento de software com plataformas, produtos e soluções personalizadas, impulsionando a eficiência da sua empresa.
What technologies does zup.com.br use?
zup.com.br uses 29 technologies including YouTube Embed, Font Awesome, Google Fonts, and 23 more. View the full tech stack analysis above.
What are zup.com.br's social media accounts?
zup.com.br is active on github, youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is zup.com.br?
zup.com.br receives approximately 17.6K monthly visitors and ranks #1,417,674 globally. Traffic is growing by 3.4% month-over-month.

Related Searches

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This page provides publicly available information about zup.com.br. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit zup.com.br directly at https://zup.com.br.