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Zupee: India's Skill Gaming Powerhouse
How a $200M+ revenue company built a mobile-first gaming empire in India
While global gaming giants chase metaverse dreams, Zupee quietly built a $200M+ revenue machine by mastering the art of skill-based mobile gaming in India. With 713 employees and a laser focus on classics like Ludo and Carrom, they've proven that boring, proven mechanics beat flashy innovation when execution is flawless.
"Zupee didn't invent gaming—they perfected the distribution of familiar games to India's mobile-first generation."
The Indian Mobile Gaming Playbook
Zupee's genius lies in its unpretentious approach: take games every Indian knows—Ludo, Snakes & Ladders, Carrom—and make them accessible, competitive, and rewarding on mobile. With 713 employees, they're not a scrappy startup anymore; they're a well-oiled machine that understands India's gaming DNA better than most.
Revenue-First Growth Strategy
While competitors chase user growth with burning cash, Zupee's $204.6M revenue suggests a sustainable model. Their tech stack—Next.js, PWA, Tailwind CSS—prioritizes performance over flashiness, ensuring smooth gameplay on India's diverse device ecosystem. This isn't vanity metrics; it's real money from real users.
The leadership team tells a story of pragmatic execution. Founder Dilsher Malhi and CTO Siddhant Saurabh built a platform that scales across mobile and desktop without the feature bloat that plagues competitors. Their approach to structured data (WebPage, VideoObject, FAQPage) reveals a mature SEO and content strategy that most gaming startups ignore.
- Revenue-focused over user-count obsessed: $204.6M revenue with disciplined growth
- Skill-based gaming in a luck-dominated market: Positioning as 'skill games' creates regulatory and user trust advantages
- Multi-game portfolio: Diversification reduces platform risk compared to single-game apps
- Enterprise-grade operations: 713 employees and professional tech stack signal serious scale
The Anti-Hype Gaming Company
Zupee proves that in emerging markets, boring beats bold. They didn't invent new games—they made old ones better, faster, and more accessible to 1.4 billion people. That's not sexy, but $204.6M in revenue speaks louder than any pitch deck.
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Zupee – Play Free Online Games on Mobile & Desktop
Play free online games on Zupee - one of India’s top online gaming apps. Enjoy Ludo, Snakes & Ladders, Carrom, Hand Cricket & more skill games on mobile or desktop.
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About zupee.global
Play free online games on Zupee - one of India’s top online gaming apps. Enjoy Ludo, Snakes & Ladders, Carrom, Hand Cricket & more skill games on mobile or desktop.
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Technology Stack
zupee.global uses 11 technologies across their website including WordPress, Google Tag Manager, Google Analytics, Lazy Loading, Priority Hints, and more.
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WordPress
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Google Tag Manager, Google Analytics
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Twitter Cards, PWA
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Ant Design
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Bootstrap, Tailwind CSS
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zupee.global receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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