10beauty.co
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10Beauty: The Robot Nails Revolution
How $46M in funding is funding a full-service robotic manicure that challenges the entire beauty industry.
Imagine walking into a salon where a robot handles your manicure with sub-millimeter precision, on your schedule, and without a human in sight. 10Beauty isn't just automating nails; it's attempting to redesign the entire $100B+ beauty service model by turning a high-touch, low-margin industry into a scalable, tech-first experience.
"10Beauty isn't just selling a robot; they're selling the elimination of the salon's biggest variable: human error and inconsistency."
The Capital-Intensive Bet
With $46M raised, 10Beauty is playing a capital-intensive game. Unlike SaaS startups that scale with code, 10Beauty is scaling hardware. The $32.2M revenue figure suggests they are well past the prototype phase, likely deploying units in high-traffic venues. The 67 employees indicate a lean, engineering-heavy team focused on hardware, software, and operational logistics rather than a massive sales force.
The Search Intent Gap
The traffic data reveals a fascinating narrative: 43% direct traffic is exceptionally high for a hardware startup, signaling strong brand recall or active B2B partnerships driving users directly to their site. However, organic search (33%) is heavily branded ('10 beauty', '10beauty'). The real opportunity lies in the unbranded intent: 'automated nail salon' and 'manicure machine' show a market hungry for this solution, but 10Beauty hasn't yet captured the top-of-funnel awareness for the category they are trying to create.
The tech stack reveals a modern, performance-oriented approach. Built on Next.js and hosted on Vercel, the site is optimized for speed and conversion. The use of HubSpot and Facebook Pixel suggests a sophisticated lead-gen engine, likely targeting real estate developers, mall operators, and corporate wellness programs rather than individual consumers directly. This is a B2B2C play: they sell the machine to venues, and the venues sell the service to consumers.
- Hardware-as-a-Service Model: Revenue likely comes from unit sales and recurring service fees.
- Precision Engineering: The 'world's only full-service' claim hinges on proprietary robotics for polish and durability.
- B2B Focus: Traffic sources suggest partnerships with physical venues (malls, airports) rather than direct-to-consumer retail.
The Verdict: A High-Stakes Hardware Play
10Beauty is betting that convenience and precision will beat the traditional salon experience. With $46M in the bank, they have the runway to prove it.
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10Beauty
The Manicure, Redesigned. Your standards. Your schedule. The world's only full-service robotic manicure designed for precision, polish, and your pace.
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About 10beauty.co
The Manicure, Redesigned. Your standards. Your schedule. The world's only full-service robotic manicure designed for precision, polish, and your pace.
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Technology Stack
10beauty.co uses 12 technologies across their website including Vimeo, HSTS, Vercel, and more.
Video
Vimeo
Security
HSTS
Cloud & Hosting
Vercel
Marketing Automation
HubSpot
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Facebook Pixel
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Traffic & Audience
10beauty.co receives approximately 10.2K monthly visitors and ranks #1,880,185 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:22 on the site.
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