10up.com
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10up: The WordPress Powerhouse
A deep dive into the agency building the web's most complex sites.
While many agencies chase the latest JavaScript framework, 10up bets on the open web—specifically, WordPress. With $72.9M in revenue and a client roster including Microsoft and ESPN, they aren't just building websites; they are engineering high-performance digital infrastructure for the world's biggest publishers.
"10up doesn't just use WordPress; they have fundamentally rewritten how it handles enterprise-scale traffic."
The Open Source Engine
Unlike generalist agencies, 10up is deeply technical. Their GitHub presence and the mention of 'wp_block_processor' in top keywords reveal a team contributing to core web technologies. They don't just consume APIs; they build the tools content creators need, bridging the gap between rigid CMS platforms and modern, headless-like performance.
The Retainer Model
With 45,000 monthly visits and a high percentage of direct traffic (42%), 10up has mastered the art of the long-term client relationship. This isn't a project-based churn-and-burn shop. The traffic split suggests a loyal audience—likely developers and decision-makers returning for thought leadership and case studies—rather than transient visitors.
The agency's leadership, anchored by Founder Jacob Goldman and CEO John Eckman, has steered the company toward a specific niche: high-stakes digital publishing. By focusing on the intersection of design and engineering, they've avoided the commodity trap that plagues smaller web agencies.
- Enterprise WordPress Architecture: Moving beyond simple blogs to complex, scalable systems.
- Client Retention: A roster of long-term partners like Adobe and Time suggests deep integration.
- Open Source Advocacy: Active contribution to web standards and tooling, not just consumption.
The Verdict: A Niche Dominator
10up proves that in a fragmented market, owning a specific vertical (publishing) with technical depth is the path to $70M+ scale.
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Meta Tags
10up | finely crafted websites and tools
We make finely crafted websites and tools for content creators, helping clients like Microsoft, Time, ESPN, and Adobe create a better web.
10up
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About 10up.com
We make finely crafted websites and tools for content creators, helping clients like Microsoft, Time, ESPN, and Adobe create a better web.
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Technology Stack
10up.com uses 19 technologies across their website including Cloudinary, Vimeo, Adobe Fonts, and more.
Media
Cloudinary
Video
Vimeo
Fonts
Adobe Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
10up.com receives approximately 45.4K monthly visitors and ranks #726,404 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:38 on the site.
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This page provides publicly available information about 10up.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 10up.com directly at https://10up.com.