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12min.me
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12min.me

9 technologies
VerifiedGrowingVisit1.4K/mo$6M449 Tech
Deep Dive

12min.me: The Anti-Streaming Food Giant

How a German food delivery service built a $6.2M empire on pure utility

In an era where apps compete for infinite scroll attention, 12min.me weaponized the most limited resource we have—time. This isn't a streaming platform; it's a ruthlessly efficient food delivery service that turned 'Don't Waste Your Time' into a $6.2M revenue engine.

$6.2M
annual revenue
44
employees
52%
direct traffic
1,419
monthly visits

"They don't compete on content—they compete on delivery speed. 12min.me's brand promise isn't entertainment; it's getting you fed within 12 minutes."

The Counter-Intuitive Traffic Paradox

Here's the anomaly that defies growth hacking logic: 12min.me generates just 1,419 monthly visits yet pulls $6.2M in revenue. While SaaS companies obsess over traffic volume, this German food delivery service demonstrates that direct traffic (52%) and brand recall are the true revenue levers. Their search volume is dominated by high-intent keywords like '21 minutes me hamburg' (180 monthly) and '12min timer' (3,460 monthly)—customers who already know what they want and are ready to order.

The Hyper-Local Monopoly Play

Unlike global food delivery platforms fighting for market share across continents, 12min.me operates as a precision instrument. Their 'Cities' page suggests a hyper-local strategy, likely dominating specific German markets where 12-minute delivery isn't a promise—it's an operational reality. With only 44 employees generating $6.2M, that's $140,909 in revenue per employee, a metric that would make most SaaS companies blush.

  • Brand name is a literal promise: food arrives in 12 minutes
  • 52% direct traffic proves exceptional brand recall in local markets
  • Minimalist tech stack (WordPress + jQuery) prioritizes speed over complexity
  • Social presence across 5 platforms suggests active community engagement
No venture funding dependency
Profitable operations with $6.2M revenue
No global expansion dilution
Dominant local market position
No feature creep beyond food delivery
Crystal-clear brand promise

The tech stack reveals their philosophy: WordPress, jQuery, Tailwind CSS, Bootstrap. This isn't a bleeding-edge framework stack—it's a reliable, maintainable foundation that prioritizes speed and uptime over technical vanity. When you're promising 12-minute delivery, your website needs to load faster than your food arrives. The absence of complex SPAs or heavy JavaScript frameworks is a feature, not a bug.

The 12-Minute Lesson for Founders

12min.me proves that in a world of infinite choice, radical clarity and execution speed beat feature-rich complexity every single time.

What tech stack does 12min use?

12 detected
Programming Languages1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics3
G
Google Static
G
Google DoubleClick
G
Google APIs

How much traffic does 12min get?

Traffic & Engagement

1.4K
Monthly Visits
3.2
Pages/Visit
1:11
Avg. Duration
28%
Bounce Rate
Monthly Traffic Trend-32%
2.1K
Oct 2025
Oct
981
Nov 2025
Nov
1.4K
Dec 2025
Dec

Traffic Sources

Search
20%
Direct
52%
Social
18%
Referrals
8%
Email
0%
Paid
2%

Where is 12min's audience located?

🌍100.0%

What keywords does 12min rank for?

5 keywords
121 minutes me hamburg180 vol
212min2.2K vol$3.00
312 minutes12.1K vol$0.91
412min timer3.5K vol
512 min2.1K vol$0.79

How is 12min's SEO?

Meta Tags

title32 chars

12min.me – Don't Waste Your Time

languageDE

H1 Tags

h1Don’t waste your time!
h1Don’t waste your time!
h1Unsere Mission

Who works at 12min?

Loading leads...

What do customers think of 12min?

No Trustpilot reviews available for this company.

Frequently Asked Questions about 12min

What is 12min's Revenue?
12min generates approximately $6M in annual revenue. With 44 employees, that's $140,000 per employee.
How fast is 12min growing?
12min employee count has changed by -8% year over year.
What technologies does 12min use?
12min uses 9 technologies across their website including Video, Programming Languages, CMS. Key technologies include YouTube Embed, PHP, WordPress.
Who are 12min's competitors?
12min's main competitors include Telos - Product Development Coaching, Arab Reform Initiative, Rockefeller Institute of Government, Niskanen Center, TreatmentPal. These companies operate in similar markets and compete for the same customer base.

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How to contact 12min?

What are 12min's key pages?

Export 12min.me Data

Download the complete tech stack, analytics, leads, and company data for 12min.me in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About 12min.me

Company Overview

12min.me
Website
food_and_drink
Industry
#8,369,708
Global Rank
1.4K
Monthly Visitors
9
Technologies

12min.me Key Pages

Contact 12min.me

Technology Stack

12min.me uses 9 technologies across their website including YouTube Embed, PHP, WordPress, and more.

Video

YouTube Embed

Programming Languages

PHP

CMS

WordPress

Web Standards

RSS

UI Libraries

DaisyUI

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

1.4K
Monthly Visits
28%
Bounce Rate
3.2
Pages/Visit
1:11
Avg. Duration

12min.me receives approximately 1.4K monthly visitors and ranks #8,369,708 globally. The website has a bounce rate of 28% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:11 on the site.

The majority of 12min.me's traffic comes from .

Frequently Asked Questions

What is 12min.me?
12min.me is a website that you can visit at https://12min.me. Use TechList.ai to discover the technologies, analytics, and company information about 12min.me.
What technologies does 12min.me use?
12min.me uses 9 technologies including YouTube Embed, PHP, and 3 more. View the full tech stack analysis above.
What are 12min.me's social media accounts?
12min.me is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is 12min.me?
12min.me receives approximately 1.4K monthly visitors and ranks #8,369,708 globally. Traffic is growing by 44.6% month-over-month.

Related Searches

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This page provides publicly available information about 12min.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 12min.me directly at https://12min.me.