1300smiles.com.au
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1300SMILES: The $44M Dental Playbook
How a regional Australian chain dominates local search with a $44.5M revenue engine.
In a fragmented dental market, 1300SMILES isn't just filling cavities; they're scaling a $44.5M revenue machine by owning the hyper-local search landscape. They prove that boring industries can win with aggressive digital footprints.
"They don't just rank for 'dentist'; they own the specific suburb names. It's a masterclass in local SEO dominance."
The Search Moat
While competitors fight for broad terms, 1300SMILES captures intent at the clinic level. Their top keywords aren't generic; they are hyper-specific locations like '1300smiles burdell' and 'smile clinic 100 angus smith drive.' This strategy converts browsers into booked appointments with surgical precision.
The Digital Front Desk
With 150 employees and a strong social presence across LinkedIn, Instagram, and Facebook, they treat social media as a trust signal, not just a broadcast channel. Their multi-platform strategy creates a digital perimeter around their physical clinics, reinforcing legitimacy to local searchers.
The tech stack reveals a modern, performance-focused approach. Utilizing Tailwind CSS, Bootstrap, and PWA capabilities, the site is lightweight and mobile-optimized—critical for users searching for urgent dental care on the go. They aren't reinventing the wheel; they're optimizing it for speed.
- Revenue Model: High-margin elective and essential dental services.
- Traffic Source: Heavily reliant on organic search (67%), reducing acquisition costs.
- Geographic Focus: Dominating specific Australian suburbs with physical clinics.
- Tech Stack: Modern frontend frameworks (Tailwind/Bootstrap) ensuring fast load times.
The Takeaway
Scalability in healthcare isn't about the tech; it's about dominating the local search intent before the patient even enters the door.
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Open Graph Image
https://www.1300smiles.com.au/media/buth1n1g/mobile_landing-page_350x250.jpg
Meta Tags
Affordable Dentists Near You | 1300SMILES Dentists
1300SMILES Dentists is your local dental practice for accessible and affordable dental treatment. Find your nearest clinic and book an appointment today!
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About 1300smiles.com.au
1300SMILES Dentists is your local dental practice for accessible and affordable dental treatment. Find your nearest clinic and book an appointment today!
Company Overview
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Technology Stack
1300smiles.com.au uses 17 technologies across their website including Google Maps, Google Fonts, HSTS, and more.
Maps
Google Maps
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Traffic & Audience
1300smiles.com.au receives approximately 11.6K monthly visitors and ranks #2,271,007 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:19 on the site.
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