13wmaz.com
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13WMAZ: The Local News Behemoth You’ve Never Heard Of
How a Georgia TV station built a digital empire with 1.2M monthly visitors
In the dying embers of local journalism, 13WMAZ isn't just surviving—it's dominating. With a digital footprint that rivals national outlets, this Macon-based station is rewriting the playbook for regional media.
"They're not just covering Georgia—they're owning it. 95.7% of their traffic comes from the U.S., creating a hyper-local monopoly in the digital age."
The Audience Paradox
Here's the kicker: 36% of their traffic comes from organic search, yet their top keywords are dominated by branded terms like 'wmaz' and '13wmaz'. This isn't accidental discovery—it's intentional habit. They've built a brand so strong that users bypass Google entirely and type their URL directly. That 53% direct traffic is the holy grail of media: a captive audience.
The Efficiency Engine
With just 39 employees generating $3.5M in revenue, 13WMAZ achieves a staggering $89,743 per employee. This isn't traditional newsroom bloat—it's a lean, digital-first operation. Their tech stack is minimal (Priority Hints, Google Fonts, DoubleClick), suggesting they're spending money on content, not complexity. The 349,144 backlinks prove they're not just creating noise—they're building authority.
The real story emerges in the Trustpilot rating: 2.8/5 from just 3 reviews. This reveals the fundamental tension in local news today. While traffic metrics scream success, user sentiment whispers skepticism. They've mastered the algorithm game but struggle with audience trust—a common curse in the click-driven news economy.
- Hyper-local dominance: 95.7% U.S. traffic creates a geographic moat
- Brand-driven discovery: Top keywords are branded, not topic-based
- Lean operations: $3.5M revenue with just 39 employees
- Backlink authority: 349K links suggest strong local partnerships
The Local News Blueprint
13WMAZ proves that in the digital age, geography still matters—more than ever. They've built a fortress around their local market, turning regional relevance into digital dominance. The question isn't whether they're successful; it's whether anyone else can replicate their formula before the market consolidates.
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Reviews (3)
Junk Websit!…
Went to their site to read an article and could not get pass all the junk advertising. No wonder no one reads, watches news and weather via media outlets. Too much advertising/interruptions. Shameful.
Cannot read articles on website do to…
Cannot read articles on website do to constant videos popping up that you cannot stop from playing and their ridiculous side bar that covers the screen. I guess it does not matter because their news sucks anyway. It only focuses on what black got a free house or what black got this or that. There are still white people that live in this area but according to wmaz you'd never know it
Incessant videos
An informative website, but horrible experience. It incessantly plays videos whenever you click an article. I hit pause, then scroll down, and it plays another video. Horrible. A definite waste of cell data.
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About 13wmaz.com
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13wmaz.com uses 3 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints.
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13wmaz.com receives approximately 1.2M monthly visitors and ranks #61,871 globally. The website has a bounce rate of 55% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:34 on the site.
The majority of 13wmaz.com's traffic comes from undefined, undefined, .
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