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WGXA: Macon's Digital News Dominator
How a local TV station built a 335K monthly visit machine in Georgia's heartland
While national media giants fight for coastal eyeballs, WGXA.tv has quietly built a digital fortress in Macon, Georgia. This isn't just a website—it's a 335K monthly visit local news engine that proves hyperlocal strategy wins in the streaming era.
"In an age of dying local news, WGXA proves that owning your market's digital footprint is more valuable than any national syndication deal."
The Hyperlocal Moat
WGXA doesn't chase clicks—it owns territory. Their coverage map reads like a Georgia county roster: Warner Robins, Gray, Forsyth, Musella, Roberta, Milledgeville, Phoenix, Monticello, Hawkinsville, Montezuma. This isn't broad regional coverage; it's surgical neighborhood ownership. While competitors chase viral stories, WGXA dominates the search results for 'Macon news' and every surrounding town.
The Tech Stack Bet
Their modern stack (Tailwind, Vite, PWA) reveals a strategic choice: mobile-first speed over legacy CMS bloat. The result? A 43% direct traffic rate that screams brand loyalty. These aren't accidental visitors—they're locals who've made WGXA their daily habit, bypassing Google entirely to type 'wgxa.tv' directly into their browsers.
- Dual-brand strategy: Fox 24 + ABC 16 captures both audiences under one digital roof
- Social ecosystem across 5 platforms (TikTok to Facebook) feeds the content flywheel
- 39-person team generating $6.4M revenue = $164K per employee—strong for local media
- Auth0-powered login system suggests premium content/subscription strategy brewing
The 3.2 Trustpilot rating with only one review is telling—WGXA isn't optimizing for review aggregators, they're optimizing for utility. When your audience needs weather, sports, or breaking news, they don't compare you on Trustpilot—they just come to you. This is the ultimate local media play: be indispensable, not popular.
The Blueprint for Local Media Survival
WGXA proves that market ownership beats audience scale every time
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https://wgxa.tv/resources/assets/wgxa/images/brand-icons/WGXA-16x9.jpg
Meta Tags
Macon News, Weather, Sports, Breaking News
WGXA News Fox 24 and ABC 16 in Macon Georgia provides local and national news, weather, sports and notice of community events in surrounding towns, including Warner Robins, Gray, Forsyth, Musella, Roberta, Milledgeville, Phoenix, Monticello, Hawkinsville and Montezuma, Georgia.
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WGXA.TV Macon GA Democrats
WGXA.TV is a Macon Georgia news website, most likely run by Democrats, because they block my comments to their articles whenever I mention God or express a moral objection. Yesterday and today, they have an article, "Black Voters Matter." I mentioned that ALL Voters Matter, but WGXA deleted my comment. Ugh.
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About wgxa.tv
WGXA News Fox 24 and ABC 16 in Macon Georgia provides local and national news, weather, sports and notice of community events in surrounding towns, including Warner Robins, Gray, Forsyth, Musella, Roberta, Milledgeville, Phoenix, Monticello, Hawkinsville and Montezuma, Georgia.
Company Overview
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Technology Stack
wgxa.tv uses 20 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight
Traffic & Audience
wgxa.tv receives approximately 335.3K monthly visitors and ranks #152,128 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:34 on the site.
The majority of wgxa.tv's traffic comes from undefined, undefined, .
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