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1Path: The Rebrand Hiding a $22M Engine
Why RedHelm's acquisition of 1Path is a masterclass in market repositioning
1path.com is the digital ghost of a legacy brand, now fully absorbed into RedHelm's aggressive cybersecurity play. While the domain redirects, the underlying business—a $21.9M revenue machine with 75 employees—represents a classic infrastructure pivot that savvy investors should watch.
"1Path isn't a company anymore; it's a keyword asset worth $21.9M in recurring revenue."
The Traffic Paradox
With only 12,218 monthly visits, 1Path's traffic numbers seem modest for a $22M business. But the 54% direct traffic share reveals a critical insight: this is a relationship-driven B2B operation. These aren't random web visitors; they're existing clients and referral partners navigating directly to a trusted brand they've known for years. The low volume suggests a high-ticket, low-churn enterprise model rather than a volume play.
The Search Intent Goldmine
The keyword data tells a fascinating story of brand equity vs. market confusion. 'One path' (900 monthly searches) dwarfs '1path' (20 searches), indicating massive brand dilution. Yet, the fact that 'path jobs' still generates 360 searches proves the legacy brand retains talent pipeline value. The real kicker? The long-tail query 'can you get out of losing everything when being hacked?' (310 searches) shows the exact pain point RedHelm is solving—positioning them perfectly for ransomware recovery services.
The tech stack reveals a modernization effort in progress. While jQuery and Bootstrap suggest legacy codebases, the presence of Tailwind CSS, Cloudflare, and Clarity indicates a deliberate shift toward performance and analytics. The 6 Trustpilot reviews (3.1/5 rating) are statistically insignificant but point to a company that historically prioritized direct sales over public reputation management—classic old-school B2B behavior.
- CEO J. Balsley leads a tight 75-person operation with defense-sector DNA (Adam Waxman's Albers Aerospace connection)
- Revenue-per-employee ratio of ~$292k suggests high-margin managed services, not commodity IT
- The 'Security-First IT Management' H1 tag is a deliberate rebrand signal—moving from generalist MSP to cybersecurity specialist
- Social profiles all point to @RedHelmCo, confirming the 1Path brand is now purely a redirect asset
The RedHelm Playbook Is Working
1Path's legacy revenue is the foundation for a cybersecurity unicorn in the making
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https://redhelm.com/hubfs/Tonya%201Path/red-helm-small-social-logo.png
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RedHelm provides complete, coordinated technology and cybersecurity solutions from one trusted partner. Streamline operations, reduce risk, and keep your business secure with expert, end-to-end support.
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Reviews (5)
nothing but excellent service
Felt the need to leave a review because for the past 4 years I've had nothing but excellent service from everyone top to bottom at 1path. I can say that we would not be where we are today and would not have been able to make it through the pandemic and the transition to remote work without 1path. Thank you and if you are looking at an IT company talk to these guys.
One of the better MSPs I've ever hired
One of the better MSPs I've ever hired. Always responsive to our team members and gives us overall guidance wihtout "just trying to sell us" which was my experience with other IT companies. Highly recommend for IT support.
Hi Alfred, thank you so much for your review. We appreciate you trusting your IT to Onepath and we look forward to continuing to serve your team.
We always get great fast service
We always get great personalized fast service from Onepath. We be loaded without them!
George, thank you for taking the time to share your experience. We're proud to be your MSP!
Four months since my last review and…
Four months since my last review and the service has become even worse than before. One example - We are required to change our passwords every 3 months, which normally wouldn't be a problem. However, most of our employees have to spend hours on the phone with Tech Support correcting their system after their password has been updated. This happens every time. I wish we could charge them for the amount of employee's time that has been wasted waiting on a support rep who doesn't know what they are doing!!!! There are so many issues with this company that we would love to leave them. Unfortunately, they setup your work orders so that you can not leave them without paying for the contract in full. If your onboarding takes more than one month (ours took 6 months) they will change the dates on the service orders so that you have different dates for their services, even though these services should be bundled. For example, how can an IT company separate the Hosted Domain from the Managed Network services and yet our contract end dates are 2 years apart. If our company was as bad as 1Path, we would have been out of business long ago.
As a Systems Administrator that…
As a Systems Administrator that replaced 1Path's services at a local company and built their internal IT department I can confidently say that these guys do not know what they're doing. Ignoring the ineptitude and unnecessarily complex systems that were in place prior to my arrival if there is ever an issue after hours you may or may not ever get a call back - even if you follow up every 30 minutes. Once you do get with the on call tech you'll be placed on mute for the majority of your call without any input or reassurance from them. They'll click around and seemingly do nothing until suddenly the call drops and the remote session is disconnected immediately afterwards. Within minutes you'll receive an email with dim-witted, poorly written instructions on how to resolve your issue but in reality you've been ignored and the tech just didn't want to deal with the problem any longer. This has happened twice now and the troubleshooting has been with the systems 1Path deployed prior to me starting with the company. Firewall as a service contracts are a joke. Asking to have multiple firewalls updated is like pulling teeth just to get it done and the updates are never proactive. Stay away from this company and if you have any contracts with them currently, i urge you to look elsewhere for MSP services.
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About 1path.com
RedHelm provides complete, coordinated technology and cybersecurity solutions from one trusted partner. Streamline operations, reduce risk, and keep your business secure with expert, end-to-end support.
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Technology Stack
1path.com uses 16 technologies across their website including Google Fonts, HSTS, reCAPTCHA, jsDelivr, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
1path.com receives approximately 12.2K monthly visitors and ranks #2,396,521 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:24 on the site.
The majority of 1path.com's traffic comes from .
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This page provides publicly available information about 1path.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 1path.com directly at https://1path.com.