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1PointFive: The B2B Carbon Removal Playbook
Decoding a 39-person team building practical decarbonization pathways for heavy industry
While climate tech startups burn millions chasing direct air capture glory, 1PointFive is quietly building the enterprise plumbing that actually moves carbon from smokestacks to sequestration sites. This isn't a hardware play—it's the B2B connective tissue for industrial decarbonization.
"They're not betting on breakthrough hardware—they're betting on being the indispensable broker between emitters and sequestration."
The Heavy Industry Whisperer
With Paul Kennedy (VP Carbon Solutions) and Lori Guetre (VP Commercial & Strategy) leading the charge, this team speaks fluent industrial procurement. Their 39-person roster includes directors for carbon solutions and strategic partnerships—not just engineers. They're building relationships, not reactors, and it shows in their $6.6M revenue on just $2M raised. That's a 3.3x revenue-to-funding ratio that would make SaaS companies jealous.
The SEO Trojan Horse
Their traffic strategy reveals a sophisticated understanding of buyer intent. They rank for 'Climeworks' (3,690 monthly searches) and 'Heirloom Carbon' (540)—not to compete, but to intercept enterprise buyers researching carbon removal. With 46,172 monthly visits and 48% organic search traffic, they're capturing high-intent prospects at the research stage. The 38% direct traffic suggests strong brand recall from offline relationships.
The tech stack tells the story of a lean, modern operation: Alpine.js and Tailwind CSS for rapid iteration, Vite for build speed, and strategic use of lazy loading for performance. This isn't a team burning cash on enterprise Salesforce implementations—they're shipping fast and staying nimble while chasing a $100B+ carbon capture market.
- Revenue efficiency: $6.6M on 39 employees = $169K per head (excellent for pre-scale)
- Capital efficiency: 3.3x revenue-to-funding ratio shows disciplined spending
- Traffic arbitrage: Ranking for competitor keywords to capture enterprise demand
- Geographic expansion: VP roles for APAC and LATAM signal global ambitions
The Verdict: B2B Infrastructure Wins
1PointFive is building the Shopify of carbon removal—a platform layer that makes everyone else's hardware actually work for enterprise customers. In a market obsessed with breakthrough tech, they're winning with business model innovation.
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Carbon Removal and Sequestration | 1PointFive
1PointFive is on a mission to curb global temperature rise to 1.5°C. That's why 1PointFive is working closely with leading organizations to develop practical pathways to decarbonization through carbon capture, utilization and storage.
Carbon Removal and Sequestration
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About 1pointfive.com
1PointFive is on a mission to curb global temperature rise to 1.5°C. That's why 1PointFive is working closely with leading organizations to develop practical pathways to decarbonization through carbon capture, utilization and storage.
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1pointfive.com uses 13 technologies across their website including Adobe Fonts, OneTrust, Google Tag Manager, Google Analytics, and more.
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OneTrust
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1pointfive.com receives approximately 46.2K monthly visitors and ranks #738,397 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:13 on the site.
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