1stmile.com
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1stMILE: The Auto Repair Financier
A $23M revenue player in vehicle repair payments, blending rewards and financing.
1stMILE isn't just another payment processor; it's a strategic liquidity engine for the fragmented auto repair industry. By tackling the friction of high-cost repairs, they turn one-off transactions into long-term customer loyalty.
"They aren't selling payments; they are selling the ability to say 'yes' to a $2,000 repair bill."
The Niche Strategy
While competitors chase broad fintech verticals, 1stMILE doubles down on 'vehicles.' Their search data reveals a heavy focus on hardware (Ingenico Lane 7000) and operational queries (1stmile hours), indicating a user base of shop owners and managers, not just end-consumers. This B2B2C approach locks in the merchant first.
The Growth Trajectory
With 110 employees generating ~$210k revenue per employee, 1stMILE sits in a healthy mid-stage growth phase. The 47% direct traffic share is particularly telling—it suggests strong brand recall and a customer base that returns to the platform without needing SEO crutches.
The company's tech stack (React, Bootstrap, Cloudflare) suggests a modern, scalable frontend, but the real moat is their integration of 'simple financing' with 'personalized rewards.' They are effectively trying to build a closed-loop ecosystem where the repair shop gets financed customers, and the customer gets paid back over time.
- Vertical Focus: Strictly automotive, ignoring distractions.
- Hardware Agnostic: Supports Ingenico terminals (Lane 7000/5000).
- Hybrid Model: Combines payment processing with consumer financing.
The Verdict: A Quiet Giant?
1stMILE proves you don't need to be a household name to capture massive value in vertical fintech.
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Meta Tags
1stMILE | Rewards, simple financing, easy payments. - 1stMILE
Take control of your auto repair. Earn rewards, finance your repair, and pay from your device with 1stMILE. Download the 1stMILE App or Find a shop near you.
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About 1stmile.com
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Technology Stack
1stmile.com uses 15 technologies across their website including Vimeo, Google Fonts, PHP, and more.
Video
Vimeo
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Google Fonts
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PHP
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WordPress
CDN
unpkg
Cloud & Hosting
Cloudflare
Traffic & Audience
1stmile.com receives approximately 11.2K monthly visitors and ranks #1,766,045 globally. The website has a bounce rate of 58% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 0:58 on the site.
The majority of 1stmile.com's traffic comes from .
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This page provides publicly available information about 1stmile.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 1stmile.com directly at https://1stmile.com.