1up.ai
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1up.ai: The AI Sales Enablement Playbook
How a $4.1M startup is crushing RFPs while competitors drown in spreadsheets
While most sales teams burn 40+ hours on RFPs and security questionnaires, 1up.ai claims they've found the cheat code. With just 31 employees, they're generating $4.1M in revenue by automating the most tedious part of B2B sales. But here's the real question: Are they actually 11x faster, or just 11x better at marketing?
"They're not just selling AI—they're selling time back to sales teams drowning in paperwork."
The Growth Engine
1up's traffic tells a fascinating story. 45% comes from organic search, with competitors like 'Loopio' and 'Responsive' driving 10K+ monthly searches. They're not just capturing branded traffic—they're ranking for their competitors' keywords. This is classic SEO warfare: when someone searches for 'Loopio,' they see 1up as an alternative. The direct traffic at 39% suggests strong brand recall—people aren't stumbling upon them; they're seeking them out.
The Team & Funding
With $13.1M in total funding and a lean team of 31, 1up operates with a remarkable 132K revenue per employee. For context, that's enterprise-level efficiency with a startup's agility. The founding team—George Avetisov (CEO), Manoj Abraham (COO), Ofer Shakarov (Lead Engineer), and Jayden Ryu (Head Design)—brings a mix of technical and operational expertise. This isn't a VC-backed vanity project; it's a capital-efficient machine.
The product itself is deceptively simple: automate RFPs and security questionnaires. But the market is massive. Every B2B sales team faces this bottleneck, and legacy solutions like Loopio are essentially glorified spreadsheets. 1up's edge is AI-native automation—they're not just organizing knowledge; they're generating responses. The question is whether their 11x speed claim holds up in real implementations.
- Capturing competitor search traffic (Loopio, Responsive, SiftHub)
- Capital-efficient at $132K revenue per employee
- Strong brand recall (39% direct traffic)
- Targeting a universal B2B pain point
The Verdict: High-Potential Execution Play
They're not inventing a new category—they're just executing it better. With strong SEO, capital efficiency, and a clear pain point, 1up is a company to watch. But the real test is whether they can convert traffic into enterprise deals and scale beyond 31 employees without breaking the model.
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Complete RFPs and Questionnaires 10x Faster - 1up
The world’s best sales teams trust 1up to automate RFPs and complete security questionnaires in minutes.
The world’s best sales teams use 1up to automate RFPs and complete security questionnaires in minutes.
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About 1up.ai
The world’s best sales teams trust 1up to automate RFPs and complete security questionnaires in minutes.
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1up.ai uses 30 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, and more.
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1up.ai receives approximately 80.5K monthly visitors and ranks #466,650 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:37 on the site.
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