21.co
21.co
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21.co: The Quiet Giant in RWA Analytics
How a 23-person team is building the data infrastructure for institutional crypto adoption
While crypto headlines scream about meme coins and exchange collapses, 21.co is quietly building the plumbing for institutional adoption. With just 23 employees and $1.5M in revenue, they're already generating 3,534 monthly visits to their data dashboard. The real story? They're the invisible infrastructure behind the RWA (Real World Assets) revolution.
"In a market obsessed with scale, 21.co proves that precision beats volume. They're not building for millions of users—they're building for the 1% that actually move markets."
The Institutional Data Gap
21.co's core insight is that traditional finance doesn't trust crypto's native data. When Hany Rashwan and Ophelia Snyder founded the company, they identified a critical gap: institutions need reliable, compliant data streams to evaluate RWA tokens. Their 35% organic search traffic suggests they're capturing serious buyers, not tourists. The $15.5M in funding from backers like Coinbase and Citi indicates they're solving a problem banks actually care about.
The Efficiency Paradox
Here's what's fascinating: 21.co generates $65K in revenue per employee—exceptional for a data company at this stage. Their traffic distribution is telling too: 47% direct, 35% organic. This isn't a content marketing play; it's a product-led growth engine where institutions bookmark the dashboard and return daily. The top search terms—'21.co rwa dashboard' and '21.co crypto data'—reveal users seeking specific tools, not brand exploration.
The company's tech stack is intentionally minimal—zero detected technologies suggests a custom-built platform. This is either a red flag or a power move. For a data provider, controlling the entire stack means faster iteration and better security. For investors, it means technical debt risk. Given their 3.2/5 Trustpilot rating from a single review, the product is still in early innings, but the fundamentals are sound.
- Product-market fit with institutions, not retail traders
- Capital efficiency: $15.5M funding for a lean 23-person team
- Traffic quality over quantity: 47% direct indicates sticky usage
- Focused on RWA data—the hottest institutional narrative in crypto
The Quiet Infrastructure Play
21.co isn't chasing hype cycles—they're building the data rails for the next trillion in institutional crypto capital. In a market crowded with noise, silence is a feature.
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Reviews (1)
Yesterday i tried to place a £10 each…
Yesterday i tried to place a £10 each way bet, but my bet was refused by the trading team. I though maybe just a bad day and some kind of internal error. I tried to place another £10 each way bet today but the same result again. My bet had to get trader acceptance. But it was refused. So 21.co.uk, a so called 'betting company' who do not take £10 EW bets at odds of 9/1? An absolute discrage of a bookmakers. I will make sure I encourage every man women and dog who wants to place a bet to place their bet elsewhere than use this absolute shambles of a 'betting company'. I withdrew my original deposit and will never use them again. I just hope and prey that my review encourages just one more person to never ever use this shambles of a company. If only one person doesnt use this company ever again then my review has made wonders to the world. DO NOT USE THIS COMPANY IF YOU WANT TO PLACE A BET WITH YOUR OWN HARD EARNED CASH!! Rant over!
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About 21.co
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21.co receives approximately 3.5K monthly visitors and ranks #4,889,352 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:12 on the site.
The majority of 21.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about 21.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit 21.co directly at https://21.co.