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RapidAPI: The API Marketplace That Nokia Just Acquired
A deep dive into the platform that powers API discovery for millions of developers
While most tech giants acquire user bases or IP, Nokia just bought something far more valuable: the central nervous system of the API economy. RapidAPI isn't just a marketplace—it's the operating system for how modern software gets built.
"Nokia didn't buy RapidAPI for their tech stack—they bought the trust layer between developers and 10,000+ API providers."
The Developer Moat
With 1.17M monthly visits and 48% direct traffic, RapidAPI has achieved what most developer tools fail to capture: organic loyalty. Developers don't just stumble upon it—they type 'rapidapi.com' directly into their browser. That's not traffic; that's habit. The 40% organic search share proves their SEO moat is real, but the direct traffic reveals something deeper: RapidAPI has become a daily workflow tool, not a destination.
The Nokia Acquisition Play
Nokia's acquisition of RapidAPI's technology and team is a masterclass in strategic positioning. Nokia isn't buying a marketplace—they're buying infrastructure. With 269 employees and $40.5M in revenue, RapidAPI's economics show they've solved the API monetization puzzle. The 28.5M backlinks alone represent a SEO asset worth tens of millions, creating a defensive moat no competitor can easily replicate.
The traffic data reveals an interesting pattern: 'rapidapi' (100K monthly searches) and 'rapid api' (44K searches) dominate their brand keywords, but 'free api' (14.8K searches) shows developers are hunting for cost-effective solutions. The 1.5 Trustpilot rating, however, is a red flag that demands investigation—this suggests friction in the developer experience or pricing model that could become a growth blocker.
- 48% direct traffic = strong brand recall and daily workflow integration
- 28.5M backlinks = unmatched SEO authority in API discovery
- 269 employees generating $40.5M revenue = ~$150K revenue per employee
- 122.5M funding = sufficient capital for infrastructure scaling
The API Marketplace Wars Are Over
RapidAPI won by becoming infrastructure, not just a directory. The question now is whether Nokia can scale the trust layer without breaking the developer community that built it.
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Nokia acquires Rapid technology and team! 🚀
Nokia today announced that it has acquired Rapid’s technology assets, including the world’s largest API marketplace, and its highly skilled team.
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Reviews (20)
Amazing Website for API's
I've changed my review. Support did sort the issue quickly but please, sort our the UX. It's pretty confusing. --- Amazing Website for API's - Horrible Execution. Nokia should have stuck to making phones. They rebuilt the website and it's even more complicated than before. Cannot even add a new billing card so our production instances don't have access to critical APIs.
Hi Dale, We’re very sorry to hear about your experience and understand how disruptive it can be when billing issues impact critical API access. Please accept our sincere apologies for the inconvenience. We want to let you know that we’re actively reviewing your support ticket #120506 and are committed to improving the way we support users in situations like this. In the meantime, if there’s any additional context you’d like to share, please reply directly to your support ticket or contact us at support.rapidapi.com. Thank you again for taking the time to share your feedback.
Takes 2 Weeks to refund 25$…
Takes them 3 Weeks to initiate a 25$ refund for some reason, even tho the vendor of the API responded within 20min. Shoutout to Scrapeninja, the guy responded within 20min, but rapidAPI isn't so rapid. Great software, but not great support.
Hi Edi, We're sorry to hear about your experience and sincerely apologize for the delay and frustration this caused. We understand how concerning it is to wait for a refund—especially when the API provider responded quickly on their end. We want to let you know that we’re actively reviewing your support ticket #121121 to understand what caused the delay in processing your $25 refund and to ensure this doesn’t happen again. If you have any additional details you'd like to share, please feel free to reply directly to your ticket or contact us at support.rapidapi.com. Thank you again for taking the time to provide your feedback — we appreciate it, and we're here to help.
Rapid has really fallen downhill in…
Rapid has really fallen downhill in recent years. It's a real shame to be writing this. I used to love RapidAPI as a consumer, to the point where I started distributing my own APIs on there when I first launched my business. Since then, however, the company has really fallen flat. Multiple silly little bugs, like the tab title being "Create React App Sample", meaningless errors stating "Something went wrong" when loading a page (successfully), usage alert emails being completely useless. 3XX responses causing users to be billed multiple times, etc. When I saw Nokia had taken over, I had hoped that it would be the start of a bit of an improvement. But about a year has passed and it's no better. I've had a user payment fail, and honestly, I'm not bothered to chase it up with them. The overage payment forgiveness process is absolutely insane, and the lack of mobile responsiveness of the dashboard is just embarrassing. And after all of this, they have the nerve to bump fees up to 25% to cover their costs. I could live with this if I actually saw some intent to improve the system, but I've already got my own overhead costs, and 25% + the overhead costs and having to update my code to facilitate requests from Rapid, it's just not worth it anymore. I'm not really asking for much. To be completely honest, I've built my own account system and payment handling off platform. It's a million times easier to use than Rapid, I can manage and update things myself when and how I want to. Implementing this has also highlighted to me that their product really isn't that complicated. Nokia, stop trying to squeeze every penny out of Rapid without putting anything back in. Either kill the product or revive it. It's honestly shocking that you have decided to push your fees onto the providers. Presumably you're trying to squeeze out some more money to cover up for terrible management, but a better API marketplace will/has already come around, and people will move onto their own platforms. It's so sad to see what was a great service turn into a complete and utter failure.
Hi James, We’re sorry to hear about your experience and truly apologize for the frustration this has caused. We understand how important it is for API Providers to have a reliable platform and clear support when issues come up. We’d like the opportunity to review the concerns you’ve raised and learn more about the improvements you’d like to see. If you’re open to it, please reach out to our team at support.rapidapi.com so we can better understand your feedback and work through the points you mentioned. While Rapid serves as a Public API Marketplace and does not own or manage the APIs listed, we remain committed to improving the overall provider experience and addressing areas where the platform can be stronger. Thank you again for taking the time to share your perspective — your feedback is important, and we’re here to help.
Started getting charged thousands…
Started getting charged thousands due to consistently going over limit which was ten fold above the expected. Went unnoticed for a while. Upgraded to the next tier and guess what, all of a sudden the spikes completely dropped so that I never really needed to upgrade. This was also around the time they were gettin acquired by Nokia. Avoid at all cost.
Hi Uzair, We're sorry to hear about your recent experience and truly apologize for the frustration this has caused. We understand how important it is to have reliable API access and transparent pricing. We’d like to better understand the challenges you’ve raised so we can address them appropriately. Please feel free to reply directly to the support ticket, or you can also reach our team anytime at support.rapidapi.com. Thank you again for taking the time to share your feedback — we’re here to help.
Do not trust this company for your own good
This company uses very dubious charging strategies and if you set up a test account you will end up being charged regardless of actually using the API to process real data. I set up an API to test if it suited our needs but the website said I would need to use a FREEMIUM account which I did but it gave me nothing to actually test with until I gave them my credit card details. Assuming it was to validate me I did this and today received a charge of $40 for not even using the system to process real data! The website charges are deliberately confused and a complete rip off so I strongly advise you stay well away from this company for your own good. I contacted them about the matter and all they sent me was a canned response 3 times. I have since contacted my bank to carry out a chargeback as this company are charlatans and cannot be trusted. Please consider carefully before signing up to ANYTHING they offer.
We're sorry to hear about your experience and truly apologize for the frustration this has caused. We understand how important it is to have reliable API access and transparent pricing. We want to let you know that we’re actively reviewing your support ticket #120032 (?) and are working to better understand the challenges you've raised. In the meantime, if there’s any additional context you’d like to share, please feel free to reply to the support ticket directly or reach out to our support team at support.rapidapi.com. Thank you again for taking the time to share your feedback — we’re here to help.
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About rapidapi.com
Nokia today announced that it has acquired Rapid’s technology assets, including the world’s largest API marketplace, and its highly skilled team.
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rapidapi.com uses 22 technologies across their website including Algolia, HSTS, reCAPTCHA, Amazon S3, Cloudflare, and more.
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rapidapi.com receives approximately 1.2M monthly visitors and ranks #28,868 globally. The website has a bounce rate of 39% with visitors viewing an average of 9.0 pages per visit. Users spend an average of 4:35 on the site.
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