In an industry dominated by holding company giants, 22squared operates as a quiet powerhouse. With $156.6M in revenue and 501 employees, this Atlanta-based independent agency isn't just competing—it's redefining what full-service means in the digital age.

"The 54% direct traffic signal is telling: when 5,574 monthly visitors are typing your URL directly, you've built a brand that doesn't need Google to be found."

The tech stack tells a story of modern efficiency: Tailwind CSS, Bootstrap, and Ant Design suggest a team that moves fast without reinventing wheels. Adobe Fonts and Google Fonts indicate design-first thinking. But the real insight? HSTS and lazy loading aren't just checkboxes—they're signals of a technically mature organization that understands performance at scale.

• 54% direct traffic proves brand strength in a crowded market
• 501 employees with $156.6M revenue = ~$312K revenue per employee (industry-leading efficiency)
• Hyper-local SEO strategy (Atlanta-focused) creates defensible market position
• Independent structure enables client-centric decisions vs. shareholder-driven priorities