360pr.plus
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360PR+: The Full-Stack PR Disruptor
How a Boston-based agency built a $17.8M hybrid model that defies industry norms
In an industry known for half-measures and siloed thinking, 360PR+ is blurring the lines between traditional PR, digital, and social with a revenue engine that hits $17.8M annually. They aren't just another agency; they are a full-stack communications powerhouse built for the modern media landscape.
"They aren't just managing reputations; they are engineering digital footprints with the precision of a tech startup."
The Hybrid Revenue Model
360PR+ operates at the intersection of legacy PR and modern digital marketing. With 47% of traffic being direct, they have built a brand that clients seek out by name, not just through SEO discovery. This indicates high brand equity and repeat business—rare metrics in the fragmented agency world.
Leadership & Culture
Led by Founder & CEO Laura Tomasetti, the firm maintains a lean, senior-heavy structure of 76 employees. The executive team includes CFO Lucia Ferrante and VPs Kristen Thompson, Liz Aquilino, and Caroline Dutcher. This isn't a churn-and-burn shop; it's a tight-knit unit executing high-stakes campaigns for consumer and B2B brands alike.
- Tech Stack: Utilizes Tailwind CSS, Bootstrap, and jQuery for a fast, responsive web presence.
- Traffic Source: 29% of visitors arrive via organic search, suggesting strong content authority.
- Social Proof: Active on LinkedIn, Facebook, and Instagram, maintaining a unified brand voice.
The tech stack reveals a preference for performance and reliability. By leveraging Tailwind CSS and Bootstrap, 360pr.plus ensures their digital presence is as agile as their PR strategies. While they aren't chasing vanity metrics, their organic keywords—centered around their brand name—show a capture rate that suggests they own their niche.
The Verdict: A Bet on Integration
360PR+ proves that the future of PR is not just media relations—it's full-stack digital execution.
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Award Winning Boston / New York PR Agency - 360PR+
There's no half way at 360PR+. We blur the lines between PR, digital and social, creating impact that extends across an array of channels online and off.
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About 360pr.plus
There's no half way at 360PR+. We blur the lines between PR, digital and social, creating impact that extends across an array of channels online and off.
Company Overview
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Technology Stack
360pr.plus uses 12 technologies across their website including PHP, WordPress, Google Tag Manager, and more.
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager
Performance
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Web Standards
Twitter Cards, RSS
UI Libraries
DaisyUI
Traffic & Audience
360pr.plus receives approximately 4.1K monthly visitors and ranks #3,717,713 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:42 on the site.
The majority of 360pr.plus's traffic comes from undefined, .
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