While the global AI search race is dominated by Western giants, a 35-person Korean startup is quietly building a specialized insight engine. 42Maru isn't trying to be the next Google; they're laser-focused on semantic understanding for the enterprise. This is a deep dive into their niche.

"They aren't building a general chatbot; they're building a semantic search engine that understands intent, not just keywords."

• Deep Learning & NLU: Core to their cognitive search and chatbot offerings.
• Semantic Search: Moving beyond keywords to understand paraphrasing and context.
• B2B Focus: Revenue ($4.1M) implies enterprise contracts rather than consumer freemium models.

The revenue-to-employee ratio ($117k per employee) is healthy for a specialized AI firm, indicating efficient operations or high-value contracts. However, the traffic volume is modest for a company of this maturity, suggesting they rely heavily on outbound sales and direct partnerships rather than inbound web traffic—a classic enterprise sales motion.