9to5.org
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9to5.org: The Unlikely Digital Engine for Working Women
How a legacy advocacy group built a modern grassroots machine with 118 employees and $7.5M in revenue.
In a landscape dominated by venture-backed tech startups, 9to5.org operates as a stealthy, high-impact engine for labor rights. With a modest 7,644 monthly visits, they punch far above their weight, converting digital engagement into real-world legislative wins for working women.
"They aren't chasing viral moments; they are building a durable, state-by-state legislative machine."
The Grassroots Data Play
With 47% direct traffic, 9to5.org commands a fiercely loyal audience. This isn't passive browsing; it's a mobilized base. The organization leverages high-volume keywords like '9 to 5' (16,670 monthly searches) to capture broad intent, funneling it into hyper-specific actions like voter registration and job alerts. Their stack—featuring Tailwind CSS and Bootstrap—prioritizes accessibility and speed, ensuring that their grassroots users, often on mobile devices, can convert without friction.
The State-Level Scalability
While national headlines focus on federal gridlock, 9to5.org is executing a decentralized strategy. With Executive State Directors in key regions like Wisconsin and California, they've built a localized infrastructure that national competitors often lack. This state-by-state approach allows them to pivot quickly on local labor laws, turning a $7.5M revenue operation into a national force with the agility of a startup.
The organization's digital footprint reveals a sophisticated understanding of search intent. By ranking for broad terms like '9/5' and '9-5,' they capture users looking for work-life balance content, then redirect them toward political advocacy. It's a masterclass in funnel optimization for the non-profit sector.
- Hybrid Model: Operates like a political campaign with the permanence of a legal non-profit.
- SEO Arbitrage: Dominates broad labor keywords to feed a specific advocacy pipeline.
- Regional Leadership: Strong executive presence in specific states drives localized impact.
The Anti-Startup Success Story
9to5.org proves that capital efficiency and mission alignment can outperform scale-at-all-costs.
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Open Graph Image
https://9to5.org/wp-content/uploads/2023/12/Untitled-design.jpg
Meta Tags
9to5 – Winning Justice for Working Women
9to5
Winning Justice for Working Women
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About 9to5.org
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Technology Stack
9to5.org uses 19 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
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PHP
CMS
WordPress
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CookieYes
Advertising
Facebook Pixel
Traffic & Audience
9to5.org receives approximately 7.6K monthly visitors and ranks #1,847,976 globally. The website has a bounce rate of 21% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 5:17 on the site.
The majority of 9to5.org's traffic comes from .
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