aachho.com
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Aachho: The Data Paradox of Indian Ethnic Wear
Exploring the disconnect between 945K monthly visitors and a 1.5-star rating
Aachho commands nearly a million monthly visitors in the hyper-competitive Indian ethnic wear market, yet struggles with a Trustpilot rating that signals deep operational fractures. This is the story of a brand that mastered traffic but lost the trust game.
"Aachho proves that in e-commerce, traffic is vanity and fulfillment is sanity."
The SEO Juggernaut
With 49% organic traffic and 19,107 backlinks, Aachho has cracked the code on search visibility. They rank for high-volume terms like 'sharara' (13.5K monthly searches) and 'lehenga for women' (8K searches), dominating the discovery funnel. This is textbook SEO execution that most D2C brands fail to achieve.
The Trust Deficit
1,766 Trustpilot reviews at 1.5 stars is a catastrophic failure state. For a lifestyle brand selling emotional purchases like ethnic wear, this rating doesn't just hurt conversion—it destroys lifetime value. The gap between their traffic acquisition prowess and customer retention reality suggests fundamental operational breakdowns in fulfillment, quality control, or post-purchase experience.
The data tells a story of a company that invested heavily in top-of-funnel marketing while neglecting the bottom-funnel experience. With 78 employees and $17.7M in revenue, they're generating approximately $227K per employee—a healthy ratio that suggests scale, but the 1.5-star rating indicates this scale came at the cost of quality.
- Traffic acquisition mastery: 945K monthly visits with strong organic foundation
- Category depth: Strong keyword portfolio in women's ethnic wear
- Technical stack: Modern PWA architecture with Tailwind and Vite
- Operational red flag: 1.5-star rating across 1,766 reviews
The Bottom Line: Aachho Needs a Trust Overhaul
Fix fulfillment before scaling traffic—your CAC is wasted if your NPS is negative.
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5 keywordsHow is Aachho's SEO?
Open Graph Image
https://www.aachho.com/cdn/shop/files/logo_220x_d70f72b2-7050-45d3-9a0d-1d938746d3e8.png?v=1739428570
Meta Tags
Ethnic Wear - Buy Indian Ethnic Wear for Women & Girls Online - Aachho
Ethnic Wear Online : Buy Designer Ethnic & Western Wear for Women, Girl & Ladies at Aachho. Buy from stunning collections of Suit Sets, Sharara Sets, Lehenga Sets, Dresses, Sarees and Many More. Free Shipping COD available.
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Reviews (20)
Order 752991 placed on 04th Dec
Order 752991 placed on 04th Dec , only 1 of the 2 items delivered, the other shows no signs of being dispatched even after 2 months. The item delivered is of pathetic quality , no lining, cheap material, loose threads and not at all like suit that was advertised . Customer service is useless and not ready to do anything about the low quality product or dispatch the non delivered item.
The worst customer service ever
The worst customer service ever, they don’t reply to your emails, and kept on asking to raise a ticket which useless, there is buy one get offer going on at the moment please don’t buy it’s their trick.
I have ordered two products and got…
I have ordered two products and got both on time. However one product size is too tight although I have ordered same size for both so I request exchange for one product. For which I paid 300 rs extra. They picked up the product but it’s been more than 15 days I still have not received exchanged size product yet. And their customer service number is not working no one is answering my email. They are fraud
Inspite of trying to connect with…
Inspite of trying to connect with customer care, no reponse is ther. The ivr calls are also not getting answered. Very bad experience. Never recommend
I had placed an order on 20th oct 2025
I had placed an order on 20th oct 2025, for which I paid as well, there is no response, nothing since then, very bad customer service, Don't buy from this brand
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About aachho.com
Ethnic Wear Online : Buy Designer Ethnic & Western Wear for Women, Girl & Ladies at Aachho. Buy from stunning collections of Suit Sets, Sharara Sets, Lehenga Sets, Dresses, Sarees and Many More. Free Shipping COD available.
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Technology Stack
aachho.com uses 29 technologies across their website including imgix, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Media
imgix
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
aachho.com receives approximately 945.4K monthly visitors and ranks #45,484 globally. The website has a bounce rate of 28% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 0:58 on the site.
The majority of aachho.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about aachho.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aachho.com directly at https://aachho.com.