aacn.org
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The AACN: The $426M Nursing Titan
How the American Association of Critical-Care Nurses dominates critical care education and community.
Forget the sterile image of a hospital lobby; the American Association of Critical-Care Nurses (AACN) is a high-revenue, high-impact machine operating in plain sight. With $426.8M in revenue and a digital footprint of nearly 300,000 monthly visitors, this isn't just a membership club—it's the operating system for half a million critical care nurses.
"AACN isn't just serving nurses; they are the gatekeepers of critical care standards in America."
The Traffic Moat
The data reveals a massive organic moat. With 47% direct traffic and 45% organic search, AACN.org doesn't rely on paid acquisition. Nurses aren't discovering them—they are returning. Keywords like 'aacn' (10k volume) and 'ccrn' (5.2k volume) represent high-intent queries for certification, proving that AACN owns the professional identity of its members.
The Community Fortress
While many professional associations struggle with engagement, AACN leverages a multi-platform strategy. With active presences on LinkedIn, Instagram, and X (Twitter), they bridge the gap between clinical education and lifestyle. The 1,129 employees aren't just administrative staff; they are the engine behind a community of over 500,000 nurses, providing the 'unwavering support' that keeps retention high.
The tech stack suggests a focus on user experience and tracking. They utilize modern frameworks like Tailwind CSS and Bootstrap for rapid rendering, while heavy hitters like Google Tag Manager and multiple social pixels (LinkedIn, Twitter, Facebook) indicate a sophisticated marketing operation. This isn't a legacy site resting on its laurels; it's a data-driven growth engine.
- Dominant SEO Strategy: Ranking for high-volume, high-value certification terms (CCRN).
- High-Value Membership: Revenue per employee is roughly $378k, suggesting premium membership tiers and high-value certifications.
- Content Authority: A dedicated blog and learning center (500k+ nurses served) creates a sticky ecosystem.
The Ultimate Niche Play
AACN proves that in a fragmented healthcare market, dominating a single specialty is worth $426M.
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American Association of Critical-Care Nurses - AACN
American Association of Critical Care Nurses is more than the world’s largest specialty nursing organization. We are an exceptional community of acute and critical care nurses offering unwavering professional and personal support in pursuit of the best possible patient care. AACN is dedicated to providing more than 500,000 nurses with knowledge, support and resources to ensure optimal care for patients and families.
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About aacn.org
American Association of Critical Care Nurses is more than the world’s largest specialty nursing organization. We are an exceptional community of acute and critical care nurses offering unwavering professional and personal support in pursuit of the best possible patient care. AACN is dedicated to providing more than 500,000 nurses with knowledge, support and resources to ensure optimal care for patients and families.
Company Overview
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Technology Stack
aacn.org uses 17 technologies across their website including Google Fonts, HSTS, HubSpot, and more.
Fonts
Google Fonts
Security
HSTS
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
Traffic & Audience
aacn.org receives approximately 281.3K monthly visitors and ranks #126,536 globally. The website has a bounce rate of 30% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 3:58 on the site.
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