In an era of digital disruption, AACo operates on a 200-year timeline. While tech startups chase quarterly growth, this Australian agricultural giant has been perfecting the art of beef production since 1824, building an integrated empire that spans stations, processing, and global exports.

"AACo doesn't just produce beef—they've built a vertically integrated system that turns 200 years of history into a scalable export machine."

The company's leadership structure tells the story of a business balancing tradition with technology. CEO David Harris leads alongside Ben Seivl, Head of Technology, and Hugh Finlay, Head Stockman. This blend of tech and traditional expertise is reflected in their tech stack—built on jQuery, Tailwind CSS, and Cloudflare—proving they're modernizing operations while maintaining their core agricultural identity.

• 200-year heritage creates unmatched brand trust in export markets
• Vertical integration from breeding to processing ensures quality control
• B2B model reduces customer acquisition costs compared to DTC
• 722 employees represent deep operational expertise across the supply chain