Aaptiv didn't just sell fitness content—they sold a lifestyle to a corporate giant. Now, as part of Xponential Fitness, this 28-person team's digital asset is transforming how traditional gyms retain members. This is the story of a B2B2C pivot that worked.

"Aaptiv's genius wasn't building a better fitness app—it was becoming the digital backbone for legacy gym brands."

The tech stack tells the story of a mature, pragmatic product. jQuery still powers parts of the interface alongside modern tools like Tailwind CSS and Vite—evidence of a product built over years, not months. The lack of funding data screams 'acquired early,' while the undefined country traffic (76.7%) suggests either privacy-focused analytics or a US-centric model that hasn't cracked international markets.

• The 28-person team generated $15M revenue—$535k per employee, a SaaS-level efficiency in a low-margin fitness industry
• Top keyword 'aaptiv' (2,340 volume) shows strong brand recognition, but long-tail queries reveal B2B acquisition channels
• Xponential Fitness' 2,900+ global locations create a captive audience, solving the #1 fitness app problem: customer acquisition cost