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fitbod.me

24 technologies
VerifiedGrowingVisit780.8K/mo$8M6324 Tech25 Leads
Deep Dive

Fitbod: The AI Coach That Actually Makes Money

How a 63-person team built a $7.9M fitness app with 780K monthly users

While fitness apps chase social features and gamification, Fitbod quietly built a $7.9M business by solving one brutal problem: the blank page at the gym. No influencers, no viral challenges—just a brutally effective AI that generates your personalized strength plan every single day.

780K
monthly visits
$7.9M
annual revenue
63%
organic search traffic
56K
backlinks

"Fitbod doesn't sell fitness—it sells the elimination of decision fatigue. That's why they own the 'dumbbell exercises' keyword."

The Growth Engine

With 63% organic traffic and 56,503 backlinks, Fitbod mastered SEO for strength training. They rank for 'dumbbell exercises' (9,940 monthly searches) and 'fitbod app' (4,110)—capturing both problem-aware and brand-aware users. The 30% direct traffic proves strong brand recall. This isn't accidental growth; it's a calculated content strategy that turns searchers into subscribers.

The Product Truth

Fitbod's genius is ruthless focus: no social feeds, no leaderboards, no friend requests. Just 63 employees building a single, hyper-personalized strength plan generator. While competitors burn cash on community features, Fitbod's 3.9/5 Trustpilot rating from 32 reviews suggests they're solving the core problem: what lifts to do next, with what weight, today.

The leadership team—Allen Chen (CEO), Jesse Venticinque (CPO), Ummair Waheed (VP Engineering)—operates like a special forces unit. They're not building a fitness social network; they're building a decision engine. The tech stack (jQuery, Tailwind, Bootstrap) reveals a pragmatic approach: ship fast, iterate, don't over-engineer.

  • Owns the 'strength plan' category while competitors chase cardio and HIIT
  • 30% direct traffic indicates strong product-market fit and retention
  • Top markets are undefined—likely US-heavy but deliberately vague for competitive advantage
  • Climbing niche ('fitbod climbing') shows expansion into specialized sports
No social features or community
Daily AI-generated workouts
No influencer marketing
Equipment-aware programming
No viral loops or referral programs
Progressive overload automation

The Unsexy Winner

Fitbod proves that in fitness tech, boring beats flashy. While others chase engagement metrics, they sell a simple promise: never think about your workout again.

What tech stack does Fitbod use?

42 detected
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
E-commerce & Payments1
A/B Testing1
Web Standards2
JavaScript Libraries3
Tracking & Analytics18
F
Facebook Pixel
T
TikTok Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
M
Mixpanel
G
Google APIs
G
Google Tag Manager
J
jsDelivr
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
T
TikTok Pixel
L
LinkedIn
G
Google DoubleClick
G
Google Ads
A
Analytics Service
F
Facebook

How much traffic does Fitbod get?

Traffic & Engagement

453.4K
Monthly Visits
+1.7%
2.5
Pages/Visit
8:34
Avg. Duration
66%
Bounce Rate
Monthly Traffic Trend+19%
382.0K
Oct 2025
Oct
445.8K
Nov 2025
Nov
453.4K
Dec 2025
Dec

Rankings

#94,146
Global Rank
#46,797
United States Rank
Wellness
Category

Backlinks & Authority

56.5K
Backlinks
5.9K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend-12%
64.3K
Jul 2025
Jul
60.8K
Aug 2025
Aug
57.1K
Sep 2025
Sep
55.8K
Oct 2025
Oct
57.2K
Nov 2025
Nov
56.5K
Dec 2025
Dec

Search Traffic

Organic
414.7K
Paid
169

Top Organic Keywords

#1fitbod
9,900 vol3.6%
#1dumbbell workouts
22,200 vol2.5%
#4back exercises
74,000 vol2.2%
#3back workouts
74,000 vol2.2%
#3chest workouts
60,500 vol1.8%

Where is Fitbod's audience located?

🇺🇸United States39.9%
🇬🇧United Kingdom18.2%
🇹🇭Thailand5.7%
🇨🇦Canada4.5%
🇳🇴Norway3.3%

Device Distribution

Desktop24.9%
Mobile75.1%

What keywords does Fitbod rank for?

5 keywords
1fitbod17.2K vol$3.58
2fitbod app4.1K vol$4.49
3fitbod climbing370 vol
4fit bod1.0K vol$4.22
5dumbbell exercises9.9K vol$0.55

How is Fitbod's SEO?

Meta Tags

title22 chars

Home - Fitbod – Fitbod

languageEN-US

H1 Tags

h1YOUR PERSONALIZEDSTRENGTH PLAN

Schema Types

UnknownFAQPage

What is Fitbod's revenue?

$8M
Annual Revenue
63
2%
Employees
$126K
Revenue/Employee
San Francisco, United States
Headquarters

Who works at Fitbod?

Loading leads...

What do customers think of Fitbod?

Fitbod

Fitbod

3.9
32 reviews
✓ Claimed

Categories

Personal Trainer#undefinedFitness and Nutrition Service#undefinedPhysical Fitness Program#undefined

Activity & Engagement

Reply Rate
83.33333333333334%
Avg. Reply Time
2.0 days
Claimed Date
1/22/2025

Contact Information

Address:
Taraval Street 1655
San Francisco, US

Reviews (20)

Filter by rating:
Andrew SCHWARTZ
10/4/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 9/7/2025
Diana was very patient and worked hard…

Diana was very patient and worked hard to help with a difficult issue. She went above and beyond to answer my questions and fix my issues.

Edward Brown
8/9/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/9/2025
This app automates and saves time

This app automates the task of designing your work out and saves you a lot of time. It automates progression through your own feedback. It tracks your progress and gives you a point system to allow you to see progress across a spectrum of exercises. You can customize which exercises it gives you by telling it what equipment you have. You can ask it to recommend exercises more or less. There’s a lot of customization for something that automates workouts for you. It’s been going great for me.

Company Response8/12/2025

Thanks so much for your review, Edward! We're happy we can help you save time and take care of the workout planning so you can focus on your time in the gym. It's great to see you enjoy all the customizable settings as well! We greatly appreciate your support :)

Marc Scollin
5/21/2025
🇦🇺 Australia1 reviewsFileUploadInvitationVerified
Experience date: 5/21/2025
Good selection of workouts and love how…

Good selection of workouts and love how it tracks your progress

Company Response5/29/2025

Thank you so much, Marc! We're glad to see you enjoy the workouts and tracking features :)

Allen VanPelt
5/20/2025
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Experience date: 5/20/2025
Good

Good app use almost daily

Company Response5/20/2025

Thank you, Allen! We're happy to be your gym buddy!

Dennis Spann
4/29/2025
🇺🇸 United States1 reviewsFileUploadInvitationVerified
Experience date: 4/29/2025
I tried two other apps they were…

I tried two other apps they were complicated then I tried Fitbod been using it for three years. It absolutely help change my life when I started. I weighed over 265 pounds now I weigh 216 pounds and I am 17.5% body fat I’m 52 years old when I first started my weight loss. I weighed 346 pounds I’m happy to write this review.

Company Response5/2/2025

Thanks so much for sharing your review and incredible journey with us, Dennis! You've put the hard work in and it's paid off, and we're very honored to be a part of it all with you. Major congrats on such an amazing accomplishment!! Keep crushing those workouts, we're cheering you on every step of the way :)

Frequently Asked Questions about Fitbod

What is Fitbod's Revenue?
Fitbod generates approximately $8M in annual revenue. With 63 employees, that's $126,000 per employee.
How fast is Fitbod growing?
Fitbod has grown by 1.7% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Fitbod?
When visiting Fitbod, visitors view an average of 2.5 pages per visit, and spend around 8:34 on the site, and the bounce rate is 66.1%.
How do people find Fitbod?
38.5K people (8%) visit Fitbod directly. 414.7K (91%) find them through organic search. 169 (0%) come through paid advertising.
Who uses Fitbod?
Fitbod's top market is United States with 181.0K visitors (39.9%). United Kingdom is 2nd with 82.4K (18.2%). Thailand is 3rd with 25.6K (5.7%).
What technologies does Fitbod use?
Fitbod uses 24 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Fitbod's competitors?
Fitbod's main competitors include Jefit, Freeletics, Peloton. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fitbod?
Fitbod has a Trustpilot score of 3.9 out of 5 (4 stars) based on 32 customer reviews.

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About fitbod.me

Company Overview

fitbod.me
Website
sports
Industry
#66,620
Global Rank
780.8K
Monthly Visitors
24
Technologies
25+
Employees

Contact fitbod.me

Technology Stack

fitbod.me uses 24 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Privacy & Consent

CookieYes

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more

Traffic & Audience

780.8K
Monthly Visits
51%
Bounce Rate
2.9
Pages/Visit
1:13
Avg. Duration

fitbod.me receives approximately 780.8K monthly visitors and ranks #66,620 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:13 on the site.

The majority of fitbod.me's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fitbod.me?
fitbod.me is a website that you can visit at https://fitbod.me. Use TechList.ai to discover the technologies, analytics, and company information about fitbod.me.
What technologies does fitbod.me use?
fitbod.me uses 24 technologies including Google Fonts, PHP, and 18 more. View the full tech stack analysis above.
How do I contact fitbod.me?
You can contact fitbod.me via email at [email protected] or through their contact page.
Is fitbod.me hiring?
Check fitbod.me's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is fitbod.me?
fitbod.me receives approximately 780.8K monthly visitors and ranks #66,620 globally. Traffic is growing by 28.2% month-over-month.

Related Searches

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This page provides publicly available information about fitbod.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fitbod.me directly at https://fitbod.me.