fitbod.me
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Fitbod: The AI Coach That Actually Makes Money
How a 63-person team built a $7.9M fitness app with 780K monthly users
While fitness apps chase social features and gamification, Fitbod quietly built a $7.9M business by solving one brutal problem: the blank page at the gym. No influencers, no viral challenges—just a brutally effective AI that generates your personalized strength plan every single day.
"Fitbod doesn't sell fitness—it sells the elimination of decision fatigue. That's why they own the 'dumbbell exercises' keyword."
The Growth Engine
With 63% organic traffic and 56,503 backlinks, Fitbod mastered SEO for strength training. They rank for 'dumbbell exercises' (9,940 monthly searches) and 'fitbod app' (4,110)—capturing both problem-aware and brand-aware users. The 30% direct traffic proves strong brand recall. This isn't accidental growth; it's a calculated content strategy that turns searchers into subscribers.
The Product Truth
Fitbod's genius is ruthless focus: no social feeds, no leaderboards, no friend requests. Just 63 employees building a single, hyper-personalized strength plan generator. While competitors burn cash on community features, Fitbod's 3.9/5 Trustpilot rating from 32 reviews suggests they're solving the core problem: what lifts to do next, with what weight, today.
The leadership team—Allen Chen (CEO), Jesse Venticinque (CPO), Ummair Waheed (VP Engineering)—operates like a special forces unit. They're not building a fitness social network; they're building a decision engine. The tech stack (jQuery, Tailwind, Bootstrap) reveals a pragmatic approach: ship fast, iterate, don't over-engineer.
- Owns the 'strength plan' category while competitors chase cardio and HIIT
- 30% direct traffic indicates strong product-market fit and retention
- Top markets are undefined—likely US-heavy but deliberately vague for competitive advantage
- Climbing niche ('fitbod climbing') shows expansion into specialized sports
The Unsexy Winner
Fitbod proves that in fitness tech, boring beats flashy. While others chase engagement metrics, they sell a simple promise: never think about your workout again.
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5 keywordsHow is Fitbod's SEO?
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Home - Fitbod – Fitbod
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Reviews (20)
Diana was very patient and worked hard…
Diana was very patient and worked hard to help with a difficult issue. She went above and beyond to answer my questions and fix my issues.
This app automates and saves time
This app automates the task of designing your work out and saves you a lot of time. It automates progression through your own feedback. It tracks your progress and gives you a point system to allow you to see progress across a spectrum of exercises. You can customize which exercises it gives you by telling it what equipment you have. You can ask it to recommend exercises more or less. There’s a lot of customization for something that automates workouts for you. It’s been going great for me.
Thanks so much for your review, Edward! We're happy we can help you save time and take care of the workout planning so you can focus on your time in the gym. It's great to see you enjoy all the customizable settings as well! We greatly appreciate your support :)
Good selection of workouts and love how…
Good selection of workouts and love how it tracks your progress
Thank you so much, Marc! We're glad to see you enjoy the workouts and tracking features :)
Good
Good app use almost daily
Thank you, Allen! We're happy to be your gym buddy!
I tried two other apps they were…
I tried two other apps they were complicated then I tried Fitbod been using it for three years. It absolutely help change my life when I started. I weighed over 265 pounds now I weigh 216 pounds and I am 17.5% body fat I’m 52 years old when I first started my weight loss. I weighed 346 pounds I’m happy to write this review.
Thanks so much for sharing your review and incredible journey with us, Dennis! You've put the hard work in and it's paid off, and we're very honored to be a part of it all with you. Major congrats on such an amazing accomplishment!! Keep crushing those workouts, we're cheering you on every step of the way :)
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About fitbod.me
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Technology Stack
fitbod.me uses 24 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Traffic & Audience
fitbod.me receives approximately 780.8K monthly visitors and ranks #66,620 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:13 on the site.
The majority of fitbod.me's traffic comes from undefined, undefined, .
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