abc7ny.com
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ABC7NY: The Digital Weather Monopoly
How a legacy TV station conquered New York's digital news landscape through weather dominance
While digital-native news startups burn through VC funding chasing audiences, a 72-person team at abc7ny.com quietly commands nearly 8 million monthly visits. This isn't just a TV station's website—it's a weather utility that happens to deliver news.
"They don't compete with The New York Times—they compete with the Weather Channel, and they're winning."
Weather Is the Trojan Horse
ABC7NY's keyword strategy reveals their genius: 'nyc weather' (674K searches), 'weather nyc' (494K), and 'winter storm warning' (437K). They've transformed from a news brand into a daily utility. Users don't come for headlines—they come to check if it's snowing, then stay for the news. This is product-market fit in its purest form.
The 89.6% Local Moat
Here's what investors miss: 89.6% of traffic comes from undefined (presumably US) markets. That's not a bug—it's a feature. ABC7NY has built an impenetrable local fortress. While national outlets fight for fragmented attention, they own New York's digital doorstep. The 46% direct traffic proves users type 'abc7ny.com' like they check their bank account.
The tech stack tells the story of a modern media operation: Tailwind CSS for speed, AWS CloudFront for distribution, Contentful for content management. This isn't a legacy broadcaster clinging to 1990s infrastructure. They're running a lean, cloud-native digital platform that happens to be backed by Disney's balance sheet.
- Utility-first strategy: Own the daily habit (weather) to capture news consumption
- Local SEO dominance: 2.4M backlinks create an unassailable local authority
- Direct traffic goldmine: 46% direct proves brand strength beyond search algorithms
- Lean operations: $13.3M revenue with just 72 employees = $185K revenue per employee
The Local News Playbook Is Clear
ABC7NY proves that in media, being indispensable beats being interesting. Own the utility, own the audience.
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Open Graph Image
https://cdn.abcotvs.net/abcotv/assets/news/wabc/images/logos/default_800x450.jpg
Meta Tags
ABC7 Eyewitness News - WABC-TV New York
New York's source for breaking news and live streaming video online. Covering New York City, New Jersey, Long Island and all of the greater New York Area.
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About abc7ny.com
New York's source for breaking news and live streaming video online. Covering New York City, New Jersey, Long Island and all of the greater New York Area.
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Technology Stack
abc7ny.com uses 15 technologies across their website including Leaflet, Contentful, Amazon Web Services, AWS CloudFront, and more.
Maps
Leaflet
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Marketing Automation
Braze
Advertising
DoubleClick Floodlight
Traffic & Audience
abc7ny.com receives approximately 7.9M monthly visitors and ranks #10,659 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:35 on the site.
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