about.me
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about.me: The One-Page Paradox
A $56M business built on the premise that less is more.
In a world of infinite scrolling feeds and complex digital portfolios, about.me bet on radical simplicity: one page, one story, one URL. It’s a bet that has generated over 1.7 million monthly visits and a $56.2M valuation, proving that in the attention economy, a single, focused point of entry is still a powerful weapon.
"about.me isn't selling web hosting; they are selling digital identity curation. They solved the 'link in bio' problem before TikTok even existed."
The Traffic Paradox
The data reveals a fascinating split: 40% of traffic is direct, indicating a sticky, habit-forming product used by professionals and creatives who rely on their single page as a primary digital business card. Yet, the 51% organic search traffic suggests a massive SEO moat around generic terms like 'about me'—a keyword volume of 16,810 monthly searches that they effectively own. However, the keyword data exposes a vulnerability: high-volume noise terms like 'bk8' (72,800 volume) appearing in their top keywords suggest they are still battling for semantic clarity in the broader search landscape.
The 'Link in Bio' Evolution
about.me predates the 'link in bio' craze but now competes with it. While platforms like Linktree optimize for mobile-first social conversion, about.me remains the choice for desktop-first professional presentation. Their tech stack—a blend of React, Tailwind CSS, and AWS CloudFront—suggests a focus on speed and scalability rather than rapid feature iteration. With only 11 Trustpilot reviews and a 2.1/5 rating, the product has clearly plateaued in user delight, likely focusing on enterprise stability over consumer optimization.
The company's trajectory mirrors the evolution of personal branding itself. Starting as a novelty for tech early adopters, it has matured into a utility for a global workforce. The lack of structured data (Schema.org) in their source code is a surprising oversight for a domain with such high authority, representing a missed opportunity for rich snippets in search results. Yet, their reliance on mature technologies like jQuery alongside modern React indicates a legacy codebase that is stable but perhaps lacking the agility of newer competitors.
- The 'MEET YOUR AI TWIN' headline hints at a pivot toward AI-driven profiles, a necessary evolution in a post-LLM world.
- Traffic concentration is global but opaque; 'undefined' dominates country data, suggesting tracking issues or a highly distributed, privacy-conscious user base.
- Backlink profile (105M+) is massive, acting as a defensive moat against newer, flashier bio-link startups.
The Unsexy Billion-Dollar Utility
about.me proves that infrastructure for identity—boring, reliable, and singular—outlasts the social networks built on top of it.
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5 keywordsHow is About's SEO?
Meta Tags
about.me | your personal homepage
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Reviews (10)
This company and site is so useful to…
This company and site is so useful to have an information page of yourself so people better can know who you are and what your interest are you can also buy pro membership and have your own custom domain link that you choose and pick for only 13 dollars addon once and your pro is only 8 per month which is so worth it when you want your own about me and interests with your own link!
Free page is a scam
Clicking continue to free page sends you into an endless verification loop. I gave up and used PowerPoint instead.
Ripped off: Didn't sign up for the automatic debit…
Didn't sign up for the automatic debit of $84 a year after I clicked a button on the website. They say "3-day cancellation" from the rollover, a year after signing up for a useless "website". I never knew they ripped me off (on my birthday) until I got my credit card statement, nearly a month after their sleazy debit. Companies like this deserve the sleazy scamming trickery their websites embed, to keep sucking money from people's credit cards, long after they forgot about the lousy product / no service. Of course, time wasters, they ping ponged my complaint back and forth, doing nothing but making more trouble. Stay away from these fraudsters. They owe me $84 = $79 for a "pro plan" and $15 for a vaporware "add on" . It's digital theft.
They accused me of being a bot
They accused me of being a bot . They asked me to do a review of a purchase on thrift books. If you accuse a person of being a bot then they are fascist.
Impossible to contact.
I don't know how we were added to this site but our company details are wrong and there is no way to contact these people.
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About about.me
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Company Overview
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Technology Stack
about.me uses 16 technologies across their website including imgix, Adobe Fonts, Sentry, and more.
Media
imgix
Fonts
Adobe Fonts
Error Tracking
Sentry
CMS
Ghost
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Google Analytics
Traffic & Audience
about.me receives approximately 1.8M monthly visitors and ranks #35,244 globally. The website has a bounce rate of 60% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:48 on the site.
The majority of about.me's traffic comes from undefined, undefined, .
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This page provides publicly available information about about.me. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit about.me directly at https://about.me.