In an era where every B2B company obsesses over web traffic and SEO rankings, AboutWeb exists as a fascinating anomaly. This 23-person IT solutions provider generates $2.3M in revenue with virtually zero public digital footprint—a deliberate strategy that challenges conventional wisdom about online visibility.

"AboutWeb proves that in B2B IT services, digital presence isn't a prerequisite for revenue—it's a luxury they've chosen to ignore."

The absence of traffic data isn't necessarily negative. For a specialized IT solutions provider, this could indicate a highly targeted client base that doesn't browse for services—they're already being served. The 23-employee team suggests a boutique operation where each employee likely handles significant responsibility, potentially focusing on long-term contracts rather than lead generation.

• Zero public traffic metrics suggests private, relationship-based client acquisition
• Active social media presence without website traffic indicates brand awareness via alternative channels
• Modern tech stack contradicts the 'low digital presence' narrative
• 23 employees generating $2.3M revenue (~$100k per employee) signals high-value services