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NYSED's ACCES: The $7.5M GovTech Powerhouse
How a state education department built a 86K-visit/month adult learning platform
While Silicon Valley chases AI unicorns, New York State's ACCES-VR quietly serves 85,981 adults monthly with career rehabilitation services. This isn't just a government portal—it's a $7.5M engine of economic mobility built on Drupal and pure mission focus.
"They're not selling software—they're rebuilding lives. And they're doing it with 163 people and a 50% organic search conversion rate."
The Invisible Infrastructure of Opportunity
This isn't a typical ed-tech startup. ACCES-VR (Vocational Rehabilitation) serves New Yorkers with disabilities, Adult Education provides literacy and GED programs, and the Bureau of Proprietary School Supervision regulates private career schools. Three distinct missions, one unified digital front door. The 163 employees aren't chasing growth hacking—they're managing complex caseloads and regulatory compliance across multiple programs.
The 50% Organic Traffic Secret
With 50% organic search and 42% direct traffic, ACCES.nysed.gov proves that mission-driven platforms don't need flashy marketing. Their audience isn't scrolling TikTok—they're searching for 'disability employment services' or 'adult education near me.' The platform's tech stack (Drupal, jQuery, Bootstrap) isn't cutting-edge, but it's battle-tested for accessibility and scale. When your users include seniors and people with disabilities, reliability trumps innovation.
The social media presence (Twitter, Facebook, LinkedIn, Instagram) suggests a modern outreach strategy, but the real story is in the backlinks and trust signals. This is a .gov domain with institutional authority that money can't buy. While startups burn cash on customer acquisition, ACCES.nysed.gov gets 96.9% of traffic from 'undefined'—likely domestic users who trust the government brand implicitly.
- Serves three distinct adult populations: disability employment, adult education, and proprietary school oversight
- Built on Drupal with enterprise-grade tech stack (New Relic, Google Analytics, Ant Design)
- 163-person team managing $7.5M budget with 86K monthly visitors
- 50% organic search traffic proves strong SEO for mission-critical services
- Social presence across 4 platforms with NYSED institutional backing
Government Tech That Actually Works
While startups chase disruption, ACCES-VR quietly rebuilds lives—one adult learner at a time. The metrics prove it: 86K monthly visitors, 50% organic, zero marketing spend. This is what mission-driven scale looks like.
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Meta Tags
Adult Career and Continuing Education Services | NYS Education Department
Serving the Education & Employment Needs of New York State's Adult Citizens. Part of the NYS Education Department, includes the areas of ACCES-VR, Adult Education, and Bureau of Proprietary School Supervision.
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About acces.nysed.gov
Serving the Education & Employment Needs of New York State's Adult Citizens. Part of the NYS Education Department, includes the areas of ACCES-VR, Adult Education, and Bureau of Proprietary School Supervision.
Company Overview
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Technology Stack
acces.nysed.gov uses 10 technologies across their website including Font Awesome, Google Fonts, Drupal, New Relic, Google Analytics, and more.
Fonts
Font Awesome, Google Fonts
CMS
Drupal
Analytics & Marketing
New Relic, Google Analytics
Web Standards
RSS
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
acces.nysed.gov receives approximately 86.0K monthly visitors. The website has a bounce rate of 57% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:57 on the site.
The majority of acces.nysed.gov's traffic comes from undefined, undefined, .
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