accumula.com
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Accumula: The Shopify Bridge for Brick-and-Mortar
How a 21-person team is solving omnichannel for independent retailers
In a world dominated by Amazon and Shopify, independent brick-and-mortar retailers are drowning in operational chaos. Accumula isn't trying to be another POS—they're the glue holding the physical and digital storefronts together.
"They aren't selling software—they're selling the dream of running one business instead of two."
The Pain Point They Own
Accumula targets a specific, lucrative niche: independent retailers using Lightspeed Retail who need Shopify integration. Their top keyword—'lightspeed shopify integration' with 450 monthly searches—proves they've found a high-intent problem. These aren't hobbyists; they're businesses with physical inventory and digital ambitions, spending thousands monthly on operations.
The Growth Signal
With 1,642 monthly visits and a global rank of #7M, Accumula is a small fish in a massive ocean. But the traffic mix tells the story: 42% direct traffic means strong brand recognition. Their users aren't discovering them by accident—they're seeking them out. This is a product-led growth signal: retailers who've outgrown manual sync and are actively hunting for a solution.
The team structure reveals their priorities. With a Director of Customer Support and Enterprise Success (Derrick Moyer) alongside a Director of Customer Success (Savannah Storms), Accumula invests heavily in retention over acquisition. This isn't a growth-at-all-costs SaaS play; it's a service-first business model built on long-term partnerships with retailers who live and die by inventory accuracy.
- They own the 'Lightspeed-to-Shopify' integration niche with high-intent keywords
- 42% direct traffic indicates strong brand loyalty and repeat usage
- Customer success leadership suggests high retention and enterprise focus
- 21-person team implies efficient, product-led growth without heavy VC backing
The Silent Giant in Omnichannel
While everyone chases the next Shopify app, Accumula quietly owns the critical infrastructure for retailers who refuse to choose between physical and digital.
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Accumula is an omnichannel software for independent brick-and-mortar retailers looking to connect their point of sale and ecommere stores.
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About accumula.com
Accumula is an omnichannel software for independent brick-and-mortar retailers looking to connect their point of sale and ecommere stores.
Company Overview
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Technology Stack
accumula.com uses 19 technologies across their website including Font Awesome, HSTS, Contentful, and more.
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HSTS
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Traffic & Audience
accumula.com receives approximately 1.6K monthly visitors and ranks #7,108,893 globally. The website has a bounce rate of 32% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:12 on the site.
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