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AccuReg: The $120M Patient Access Powerhouse
Optum's hidden gem for patient acquisition and engagement
In a healthcare landscape where patient acquisition costs are skyrocketing, one platform quietly powers the front door for hundreds of hospitals. AccuReg, now under Optum's umbrella, isn't just software—it's a revenue engine disguised as patient registration.
"AccuReg transforms patient registration from a cost center into a revenue-generating engagement layer."
The Invisible Traffic Problem
With 0 monthly public visits reported, AccuReg's true scale is invisible to traditional web analytics. This isn't a SaaS product you browse—it's an enterprise platform embedded directly into hospital workflows. The 356 employees service a market where every visitor counts in the millions, not thousands, making web traffic metrics irrelevant to their business model.
The Optum Advantage
Being part of Optum (UnitedHealth Group) provides AccuReg with an enterprise moat no startup could replicate. Their tech stack—featuring Datadog RUM for real-time monitoring, Cloudflare for security, and Google Maps integration—reveals a platform built for scale. The presence of Priority Hints suggests they're optimizing for critical user experiences, likely in patient intake flows where milliseconds matter.
The leadership team tells a story of operational excellence. With Ryan Howell as VP of Product Management and Shawn Zimmerman leading Product Development, AccuReg sits at the intersection of healthcare workflows and digital transformation. Their executive structure—complete with an Executive Director of Registration Services—signals deep domain expertise in the unsexy but critical world of hospital revenue cycle management.
- Enterprise-only model: No public web traffic because they don't sell to consumers
- Full-stack acquisition engine: From digital intake to revenue capture
- Optum ecosystem integration: Leverages UnitedHealth's massive distribution
- Specialized leadership: Team built for healthcare operations, not just tech
The Boring Billion-Dollar Playbook
AccuReg proves that in healthcare, the most valuable products solve unsexy problems at scale. While startups chase flashy AI features, Optum's AccuReg dominates patient access—the critical first touchpoint that determines patient loyalty and revenue. For founders: the real opportunity isn't in building the next patient portal, but in owning the infrastructure that makes patient acquisition measurable and profitable.
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Patient Access Services for Revenue Cycle Management
Optum offers comprehensive patient access services to help you improve engagement, loyalty and revenue while driving patient acquisition.
Patient Access for Revenue Cycle Management
Optum offers comprehensive patient access services to help you improve engagement, loyalty and revenue while driving patient acquisition.
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About accuregsoftware.com
Optum offers comprehensive patient access services to help you improve engagement, loyalty and revenue while driving patient acquisition.
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accuregsoftware.com uses 13 technologies across their website including Google Maps, Cloudflare, Cal.com, and more.
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accuregsoftware.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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