Acrisure isn't trying to win the internet—it's winning where it matters. With $4.2B in funding and nearly $500M in revenue, this insurance tech giant operates in a fortress of high-value relationships while most of the world obsesses over organic traffic. The lesson? Not every unicorn needs to be a DTC darling.

"Acrisure proves that in B2B insurance tech, 53% direct traffic beats 39% organic search every single time."

The tech stack tells a story of pragmatic modernization. Next.js for speed, Material UI for consistency, and Heap for behavioral analytics. No frills, just tools that work. This is a company that spends engineering hours on reliability, not novelty. The 22 technologies detected aren't bleeding edge—they're battle-tested.

• Traffic quality over quantity: 74K visits but $498M revenue suggests conversion rates that would make DTC founders weep
• The 'Greg Williams' search volume (8,410) nearly equals 'acrisure insurance' (1,440) + 'acrisure llc' (1,390)—people search for the leader, not the product
• 53% direct traffic indicates a referral engine that's either brilliant or too niche to scale organically—likely both