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Actigraph: The Invisible Giant of Clinical Research
How a 168-person company dominates digital health with $42M in revenue and zero VC hype
While Silicon Valley chases AI hype, Actigraph quietly powers the digital transformation of clinical research. Their wearable sensors are the silent backbone of major pharmaceutical trials, yet their website gets fewer monthly visits than a popular food blogger. This is the story of a deep-tech infrastructure play that doesn't need your attention to win.
"They're not building a brand for consumers—they're building infrastructure for the world's biggest drug companies."
The Invisible Enterprise
Actigraph's 42% direct traffic is telling. It means enterprise clients aren't discovering them through SEO—they're already in the system. When you need FDA-validated digital endpoints for a Phase III trial, you don't Google 'wearables for pharma'; you go straight to the industry standard. With 168 employees generating $42.2M in revenue, that's $251K revenue per employee—exceptional for a hardware-enabled software company.
The SEO Paradox
Here's the contradiction: Actigraph dominates 'actigraph' (2K monthly searches) but gets crushed on broader terms. Their top keywords reveal a technical audience: 'acsm age risk factor' (460), 'accelerometers vs pedometers' (200). This isn't a consumer brand—it's a research tool. The 33% organic traffic suggests they're winning on brand authority, not volume. They don't need 2M visits; they need 2,000 clinical trial directors.
The tech stack tells a similar story: jQuery, Slick, Tailwind, Bootstrap. Not the flashiest, but pragmatic. They're not optimizing for conversion funnels—they're optimizing for enterprise sales cycles. The site loads fast, functions well, and gets out of the way. In a world of over-engineered marketing sites, Actigraph's simplicity is a strategic choice.
- Enterprise-first strategy: 42% direct traffic proves they own the relationship
- Revenue efficiency: $251K per employee is elite for hardware+software
- Niche dominance: Own 'actigraph' but avoid the SEO rat race
- Pragmatic tech: jQuery over React—performance over trends
The Anti-Hype Playbook
Actigraph proves you don't need to be trendy to be essential. In digital health, trust beats traffic every time.
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Ametris (formerly ActiGraph)
We're pioneering the digital transformation of clinical research. Learn about our wearable digital health technology (DHT) solutions.
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About actigraphcorp.com
We're pioneering the digital transformation of clinical research. Learn about our wearable digital health technology (DHT) solutions.
Company Overview
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Technology Stack
actigraphcorp.com uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, jsDelivr, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
Microsoft Ads, LinkedIn Insight Tag
Traffic & Audience
actigraphcorp.com receives approximately 2.2K monthly visitors and ranks #4,561,259 globally. The website has a bounce rate of 29% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 4:14 on the site.
The majority of actigraphcorp.com's traffic comes from .
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